Neil Gets His Girl In AAMI’s Latest Ad Via Ogilvy Melbourne
In the final instalment of AAMI’s customer service ad series Neil (aka the Sexy Fireman) gets his girl despite some awkward romantic tension between the unlikely couple.
Developed by Ogilvy Melbourne, the latest spot follows on from the previous TVC (Talk to a Real Person) where Neil first meets Alison, and aims to further strengthen and promote AAMI’s commitment to customer service by highlighting how AAMI will go the extra mile to relieve customer stress.
Josh Wittner, executive manager marketing, AAMI said exceptional customer service was one of AAMI’s core strengths, with the new campaign aiming to clearly differentiate the brand from its key competitors.
“In a price-driven industry we need to engage our customers beyond a purely price-driven conversation and highlight the outstanding customer support AAMI offers; in this case receiving a taxi voucher when a customer drops off or collects their car from the repairer,” he said.
Michael McEwan, general manager Ogilvy Melbourne said the latest creative continues the quirky comedic genre of the brand’s character-driven method of story-telling.
“The on-screen shenanigans of Neil continue through some awkward romantic moments before he finally decides to take advantage of AAMI’s superior customer service by sharing a taxi with Alison.”
Supported by digital, social and radio the latest instalment will continue until October.
Previous campaigns in the customer service series featuring Neil – AAMI Access App and Talk to a Real Person:
Agency Credits
Strategy and Creative: Ogilvy Melbourne
Media: Starcom
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