NAB And TLA Launch ‘Team NAB AFL Auskick’
NAB and TLA Worldwide have together launched Team NAB AFL Auskick, a creative new-look of the well-loved NAB AFL Auskick Grand Final experience.
Team NAB AFL Auskick will be the third team in town during Grand Final week complete with their very own coaches, reigning Geelong premiership captain Joel Selwood and Richmond NAB AFLW star Katie Brennan. NAB is recruiting a team of lucky Auskickers who will win the ultimate footy experience for them and a friend to both attend the 2023 Toyota AFL Grand Final AND present a medal to a premiership player. Plus, the overall winner will receive $5,000 thanks to NAB, and have Team NAB AFL Auskick coaches as their personal footy mentors in 2024. Team NAB AFL Auskick continues NAB’s long tradition of supporting grassroots footy, with NAB holding a strong partnership with the AFL for 21 years and has sponsored NAB AFL Auskick since 2006. NAB is also the naming rights sponsor for the NAB AFL Women’s competition. On behalf of NAB, TLA has project-led the campaign across ideation, creative, talent, community engagement, content and digital production as well as PR, communications and social. On the launch of Team NAB AFL Auskick, NAB’s Head of Sponsorship, Matt Oster said it’s been a pleasure to work with TLA to evolve the NAB AFL Auskicker of the Year competition. “NAB is proud to continue to back the future generation of AFL & AFLW stars. Being a part of an AFL team is one of life’s greatest moments, one we can’t wait to share with our NAB AFL Auskick recruits. “In collaboration with TLA, we look forward to steering our NAB AFL Auskickers and coaches into the next iteration of the campaign”. General manager of WILDCARD by TLA, Sam Fleming said: “The evolution to Team NAB AFL Auskick was a natural fit to compliment the awe-inspiring feeling of being out with your mates on the ‘G at Grand Final day. “The lucky 23 Team NAB AFL Auskick nominees don’t just receive a once-in-a-lifetime experience as the true third team in town in AFL Grand Final Week – they genuinely make teammates for life, which is what footy is all about. We wanted to ensure this was celebrated throughout the season. “We are appreciative of NAB continuing to trust us through the years to grow their AFL sponsorship opportunities with fun and innovative ideas to engage all footy fans, young and old.” A teaser for the campaign aired on Thursday night during Channel 7’s season opener between Richmond and Carlton, with a full 60 second content piece going live the following night during Channel 7’s Geelong vs Collingwood game. The teaser content is a light-hearted take on the awkward mishaps of the premiership medal podium exchange. Featuring Geelong Premiership player Tom Stewart, the inner dialogue is referenced as Stewart tries to nail down the sequence of events – medal, hat, handshake. Entries are now open for NAB AFL Auskickers across the country at nab.com.au/Auskick. Parents can submit a video via the website about what makes their child a good team player and why they should be selected, as well as who they would invite as their teammate for the Grand Final this year.CREDITS
Client: NAB Head of Sponsorship – Matt Oster Senior Consultant, Sponsorship – Teryll Brewer Consultant, Sponsorship – Sophie Knowles Consultant, Sponsorship – Sophie Caldow Consultant, Sponsorship – Jared Marshall Analyst, Sponsorship – Laura Attana Agency: TLA Worldwide Account Director Client Management – Charlotte Fetherston-Godley Account Executive Client Management – Katrina Varveris Senior Account Manager Client Management – Aaron Buxton Assistant Client Management – Lucy Dillon Strategy Director – Jake Syslo Account Director Social Media – Annisah Ibrahim Account Executive Social Media – Tom Ryan Account Manager Communications – Madison Cloke Account Executive Communications – Maddie Barras WILDCARD General Manager – Sam Fleming Creative Director – Tom Meredith Content Director – Guy Martin Creative – Jacob Martin Producer – Matt HooyLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.