MYOB is promoting its new online automated system for SMEs, MYOB Business, with an integrated campaign created in partnership with The Royals.
Building on the insight that SMEs hate feeling stuck in an unproductive cycle, the campaign calls on small business owners to Get “Good Busy” rather than getting stuck with long to-do lists, bags of receipts and bags under eyes. By streamlining and automating financial tasks and admin, MYOB Business gives small business owners the freedom to spend their time productively to grow their business.
The campaign was created by The Royals in partnership with MYOB’s in-house agency, and consists of TV, radio, out-of-home, digital and social.
Get “Good Busy” campaign was created by The Royals in partnership with MYOB’s in-house agency, and consists of TV, radio, out-of-home, digital and social.
Jane Betschel, head of marketing and digital at MYOB, said: “Every business owner understands there’s different kinds of busy. With the help of The Royals, we’re showing them that MYOB can allow them to be on the right side of busy by freeing up their focus to do the things that will propel their business forward.
“We know the pandemic has been tough on small businesses. Our data shows that in locked down states, cash deposits are in decline and invoice creation has decreased. Our whole purpose as a platform is to ensure a business owner’s precious minutes all count toward priority activities that allow them to recover and grow.”
The Royals managing partner Andrew Siwka added: “MYOB has a long heritage in helping business owners manage the complexities of running a business and we’re excited to be helping position the business through an exciting transformation. We are off to a flying start.”
