Elon Musk, owner of Twitter, said yesterday that the company will offer a “higher priced” subscription that allows zero adverts into users’ feeds.
The South African businessman also said that ads on the site are “too frequent” and “too big” and that the company will be “taking steps to address both” in the coming weeks.
Also, there will be a higher priced subscription that allows zero ads
— Elon Musk (@elonmusk) January 21, 2023
Twitter’s ad revenue had fallen by as much as half in November after Musk took control of the social media site as advertisers stopped spending and starting using alternative sites.
Many digital marketing insiders have said that they are unlikely to bring their spend back to Twitter as they have fears of brand safety and unexpected and opaque changes in terms — like Musk’s tweet.
Musk also said that the company was “thinking hard” about a creator fund. These funds reward users who regularly create engaging and viral content on platforms, if they adhere to a set of rules.
Yeah, we’re thinking hard about this
— Elon Musk (@elonmusk) January 21, 2023
As it stands, the demand for Twitter’s nascent subscription product remains unclear. Musk’s Twitter replies are, naturally, filled with users that have stumped up the $19 per month for the supposedly more premium experience. However, it seems incredulous to believe that Twitter Blue subscriptions can account for the lost advertising revenue.
Plus, with Musk regularly teasing new ideas about reducing the number of adverts users see, it seems unlikely that advertisers will be wooed back onto the platform.
A Canadian TV reporter has delivered a withering response after being fat shamed live on air. Leslie Horton, 59, was delivering a live traffic report for news outlet Global News when a viewer’s email suggesting she was pregnant caught her eye. Horton responded: “So, thanks for that. Um, no, I’m not pregnant. I actually lost […]
The BBC’s buttoned-up and respectable image took a bashing this year after star presenter Huw Edwards was found to be paying for sexual imagery of a young person. And now this image is taking a very different bashing in the form of a middle finger. I’m sure most of us (aside from B&T journalists) have […]
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
The Foxtel Group has announced exclusive, multi-year rights extensions with the cricket boards of South Africa, England and India, cementing its position as the home of an unrivalled line-up of local and international cricket in Australia. The long-term deals will see all competitions and all Australian men’s and women’s Test, One Day International (ODI) and […]
News Corp Australia has released a special one-off Taylor Swift magazine in time for Christmas and her Australian tour kicking off in February 2024. The 100-page gloss publication, produced by the in-house content marketing agency Suddenly, is a celebration of Taylor Swift’s songs, career and life. It has everything people need to know about The […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]