WeAreDigital has created an app-based music subscription service that covers all royalties and licensing fees, allowing retailers to blast the latest tunes in their stores.
The StorePlay service is billed as “a one-stop shop for business’ music needs” and was collaboration between Marketing Melodies and WeAreDigital, which was behind the app and website creation.
Karson Stimson, founder of WeAreDigital, told B&T that while the agency will continue to offer professional services it plans to develop more products that brands can own which offer longer-lasting value than campaigns.
“This project truly integrates digital into the physical bricks-and-mortar space and works with the retailers to provide a more time and cost efficient way of bringing music to the in-store environment,” Stimson said.
The app is described as a service for business owners, cafes and restaurants, hair dressing salons and retail chains.
Businesses already using StorePlay include fashion brand Karen Millen, Palace Cinemas and two restaurants, Ladro Pizzeria and The Italian Restaurant.
The StorePlay app is allegedly the first of its kind globally and claims to be able to save restaurants between $620 and $4,600 per annum.
Businesses can access the service with a monthly fee to unlock music that suits their environment, with the service compatible on iPhone, iPod Touch, iPad and iPad mini.
Brands with more than 10 stores will also have the ability to create customized playlists.
StorePlay has relationships with all major record companies including EMI, Sony, Warner and Universal as well as smaller independent labels.
The idea for StorePlay was developed by Melbourne DJ and owner of Marketing Melodies, Dean Cherny.
His business currently provides music to more than 1000 stores across Australia and New Zealand.
“StorePlay was an idea that I had about four years go and it is incredible to see it finally come to life,” Cherny said.
“I have been in the retail music business for 25 years, and the feedback I’ve received from my clients has allowed me to create what I believe to be the ultimate music service for businesses.”
For more information visit storePlay.com.au.
Please login with linkedin to comment
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]