WeAreDigital has created an app-based music subscription service that covers all royalties and licensing fees, allowing retailers to blast the latest tunes in their stores.
The StorePlay service is billed as “a one-stop shop for business’ music needs” and was collaboration between Marketing Melodies and WeAreDigital, which was behind the app and website creation.
Karson Stimson, founder of WeAreDigital, told B&T that while the agency will continue to offer professional services it plans to develop more products that brands can own which offer longer-lasting value than campaigns.
“This project truly integrates digital into the physical bricks-and-mortar space and works with the retailers to provide a more time and cost efficient way of bringing music to the in-store environment,” Stimson said.
The app is described as a service for business owners, cafes and restaurants, hair dressing salons and retail chains.
Businesses already using StorePlay include fashion brand Karen Millen, Palace Cinemas and two restaurants, Ladro Pizzeria and The Italian Restaurant.
The StorePlay app is allegedly the first of its kind globally and claims to be able to save restaurants between $620 and $4,600 per annum.
Businesses can access the service with a monthly fee to unlock music that suits their environment, with the service compatible on iPhone, iPod Touch, iPad and iPad mini.
Brands with more than 10 stores will also have the ability to create customized playlists.
StorePlay has relationships with all major record companies including EMI, Sony, Warner and Universal as well as smaller independent labels.
The idea for StorePlay was developed by Melbourne DJ and owner of Marketing Melodies, Dean Cherny.
His business currently provides music to more than 1000 stores across Australia and New Zealand.
“StorePlay was an idea that I had about four years go and it is incredible to see it finally come to life,” Cherny said.
“I have been in the retail music business for 25 years, and the feedback I’ve received from my clients has allowed me to create what I believe to be the ultimate music service for businesses.”