Murdoch University Unveils New Brand Identity Via Wunderman Thompson
Murdoch University has unveiled a new brand identity, created in partnership with Wunderman Thompson.
The new identity reflects Murdoch’s journey to become a university ready to respond to the changing higher education sector, as it approaches its 50th anniversary.
Murdoch University’s Neil Cullingford, director of marketing and communications said: “Our brand has always been built on the idea of free thinking, and in that spirit our visual identity needed to evolve to signal our future focus and global outlook. With free thinking being more relevant than ever, we challenged Wunderman Thompson to create an identity to carry Murdoch into the next 50 years and beyond.”
Wunderman Thompson partner, Doni Savvides, said: “The new identity is a testament to the valuable partnership we’ve built over several years. It’s a demonstration of Murdoch’s core foundations and a commitment to being a progressive university. Aligning the visual brand narrative to free thinking has been a creative collaboration that the Wunderman Thompson team have felt privileged to be a part of.”
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