Multi Channel Network (MCN) has today announced an extension to their partnership with National Geographic, taking on the sales representation of nationalgeographic.com’s Australian audience.

MCN currently manages traffic across the publisher’s recently re-launched the local website and National Geographic’s three television channels in the Australian market.

The expanded sales representation agreement enhances MCN’s digital portfolio, adding a further 675,000 monthly unique visitors to the sales house’s network. It offers clients opportunities to integrate into nationalgeographic.com via native articles, bespoke content and sponsorship.

The boosted partnership comes as National Geographic continues to develop its brand following the launch of their new parent media company, National Geographic Partners. The recently re-launched website has doubled visitors since launch and exhibits a new format designed to educate the next generation about the power of science.

Suzie Cardwell, MCN digital partnerships and product development director, said, “The inclusion of nationalgeographic.com into MCN’s robust network means we can now offer clients even stronger cross platform solutions.

“National Geographic is one of the world’s leading publishers and we’re thrilled to provide clients with further opportunities to connect with this high quality brand’s digital portfolio both on a local and global scale.”

Jacqui Feeney, ANZ’s managing director of Fox Networks Group & National Geographic Partners, said, “We know consumers expect more from the brands that they love and National Geographic allows fans to dive even deeper into the topics they are most passionate about. Our digital platforms offer high-impact, visual first, immersive storytelling.

“They are an extension of our 129 year history of television and magazine offerings that tell the important stories of our time. National Geographic reaches 730 million consumers globally every month. We chose MCN because of their commitment to advertising innovation. We see fresh opportunity to harness the complete power and reach of the growing Nat Geo portfolio.”