Government Of Victoria Shuts Down Burger Renaming Competition

Government Of Victoria Shuts Down Burger Renaming Competition
SHARE
THIS



Turns out there’s a tiny hiccup in the ‘win lifetime supply of burgers if you change your last name to Burger’ competition. That hiccup is the Victorian Government which said No Deal to people changing their name for improper purposes.

Earlier this week we reported that Melbourne burger chain Mr Burger had launched a promotion to find its own Mr or Mrs Burger. If someone is willing to change their last name to Burger, the chain is offering the new individual a lifetime supply of burgers. Well, a lifetime means one free Mr Burger burger a day for as long as the person can retain the name ‘burger’.

While Mr Burger says it will cover the cost of the name change, it won’t cover the cost of subsequent new IDs the person will most likely need.

According to the restaurant’s Facebook page, the brand received a letter from the Victorian Government Solicitor’s office claiming the promo is effectively unlawful. according to the Births, Deaths and Marriages Registration Act 1996, a name can’t be changed for an “improper” purpose:

Instead Mr Burger will be giving away free burgers from 12pm-2pm at our Melbourne Central store tomorrow. One lucky customer will win free burgers for life.
The Facebook post:

It reads:

“We’ve got bad news and we’ve got delicious news (you can skip to the end if you’d like).

“The bad news first. We regret to inform any hopeful Mr/Ms/Mrs Burgers that today (Thursday) we received a letter from the Victorian Government Solicitor’s Office asking that we cease our quest in finding ‘Australia’s Next Mr (or Mrs) Burger’, stating that no applications to change one’s name to ‘Burger’ would be granted, as the process was being used for an ‘improper purpose’. Laughing time is over.

“Anyone who has officially applied and filled out the forms for a name change, please send an email to info@mrburger.com.au and we’ll re-imburse you for any fees (and throw in a few cheeky burgers too) as these fees are not refundable.

“To everyone who shared, joked, commented and laughed, we thank you. It made the last few days incredibly fun and hopefully yours too!”

Please login with linkedin to comment

Advertising Standards Bureau Christmas Shopping creative mr burger Online ads

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]