It’s not the usual marketing burger brands go for, but Melbourne burger chain Mr Burger has launched a promotion to find its Mr or Mrs Burger.

If someone is willing to change their last name to Burger, the chain is offering the new individual a lifetime supply of burgers. Well, a lifetime means one free Mr Burger burger a day for as long as the person can retain the name ‘burger’.

While Mr Burger says it will cover the cost of the name change, it won’t cover the cost of subsequent new IDs the person will most likely need.

We’ve asked for more info so will update this when we hear back from Mr Burger.