B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • Anthony Albanese
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • State of Origin
  • Federal Election
  • imaa
  • AI
  • ARN
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BBC Presenter Left Red-Faced After Sticking Middle Finger Up LIVE-ON-AIR!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > BBC Presenter Left Red-Faced After Sticking Middle Finger Up LIVE-ON-AIR!
Media

BBC Presenter Left Red-Faced After Sticking Middle Finger Up LIVE-ON-AIR!

Sofia Geraghty
Published on: 8th December 2023 at 9:50 AM
Sofia Geraghty
Share
3 Min Read
SHARE

The BBC’s buttoned-up and respectable image took a bashing this year after star presenter Huw Edwards was found to be paying for sexual imagery of a young person. 

And now this image is taking a very different bashing in the form of a middle finger.

I’m sure most of us (aside from B&T journalists) have all had a moment where we want to stick our middle finger up in the workplace.

Maryam Moshiri, one of BBC News’s chief presenters, did just that on Wednesday – the only problem was that she was LIVE on air.

Viewers of the BBC News bulletin at noon were shocked when their afternoon update started a little unusually.

The familiar countdown plays and then goes to a shot of Moshiri with her eyebrows raised and her middle finger stuck up to the camera.

She quickly lowered her hand and put on a serious face before reading the headlines in a composed manor.

Moshiri has since apologised for the incident on X (also known as Twitter), saying that she was joining around with a colleague.

“When we got to 1 I turned [my] finger around as a joke and did not realise that this would be caught on camera,” she wrote.

“It was a private joke with the team and I’m so sorry it went out on air! It was not my intention for this to happen and I’m sorry if I offended or upset anyone. I wasn’t ‘flipping the bird’ at viewers or even a person really. It was a silly joke that was meant for a small number of my mates,” she said, adding a “face palm” emoji.

Thankfully the internet saw the funny side with Specsavers even seeing it as an opportunity to push their brand.

Commenting on the post they said “We’re with you, Maryam. If you are struggling to see the countdown, let us know”.

We’re with you, Maryam. If you are struggling to see the countdown, let us know.

— Specsavers (@Specsavers) December 7, 2023

Another sure said there was no need for an apology: “I mean it ain’t that serious..it’s hilarious. I don’t think there is a need for apology. Thanks for meme tho.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BBC, funny
Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

TV Ratings (29/06/2025): Sunday Afternoon Football Does The Numbers But Fails To Engage Its Audience
30/06/2025
VisitBritain Appoints Kristen Angus As Country Manager For ANZ
30/06/2025
Sydney Powerhouse Kyle & Jackie O ‘Bleed Advertisers’ In Melbourne Market
30/06/2025
Dentsu Queensland & Tourism & Events Queensland Team Up With Nine To Invite Readers To Experience ‘That Holiday Feeling’ For Themselves
30/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?