morey media has been appointed as the PR agency of choice for Carly, an Australian flexible car subscription platform, following a competitive pitch.
Carly was launched in 2019, as Australia’s first flexible car subscription provider and e-commerce platform. Operated by Collaborate Corporation, an ASX-listed company that also runs peer-to-peer car-rental provider DriveMyCar, Carly is leading the car subscription revolution, thanks to its partnerships with Hyundai, SG Fleet, Turners Automotive, Booran Motors Group, Suttons Motors and many more.
Carly offers Australian drivers an innovative approach to car access, providing its subscribers with the freedom to choose a car to suit their lifestyle without the commitment of hefty upfront fees, long-term lock-in contracts and finance associated with car ownership and leasing. It is the first car subscription company to launch technology that enables customers to subscribe to vehicles directly on car dealer websites via its industry partnership with I-Motor, one of Australia’s leading providers of websites and digital marketing services to automotive dealers.
Collaborate CEO Chris Noone said morey media’s winning pitch impressed with its unique approach to PR outreach.
“We appointed morey media because, like our subscribers, we were seeking an alternative solution to our changing communications needs,” he said.
“The team were able to showcase a communication strategy that highlighted innovative solutions that will drive awareness of our flexible and affordable alternative to car ownership, and ultimately accelerate the uptake of car subscription by Australian drivers.”
morey media owner Jane Morey said the appointment recognises the agency’s commitment to delivering communication strategies that deliver insight-driven content that engages audiences across multiple channels.
“We are excited to be working with Carly, which is shifting Australians’ mindset from car ownership to convenient access and offering the automotive industry a new revenue stream,” said Morey.
“Being part of this revolutionary model will inspire us as we work to drive the growth of Carly’s flexible car subscription platform and affirm its position as the flexible alternative to car ownership and long-term finance for Australian drivers.”
