Moonlight Cinema & Val Morgan Present Blockbuster Opportunities For Brands

Moonlight Cinema & Val Morgan Present Blockbuster Opportunities For Brands
SHARE
THIS



Alongside EVENT cinemas, Val Morgan is gearing up for the summer movie scene with a suite of sponsorship opportunities for the largest outdoor Australian cinema, Moonlight.

Located in Sydney, Melbourne, Brisbane, Perth and Adelaide, Moonlight Cinema is celebrating its 25th anniversary this season, and will showcase a mix of new blockbusters, cult classics and family favourites on its screens. The timely anniversary presents brands with a unique opportunity to connect to an Australian summer institution.

With flexible seating, open air locations and a rigorous cleaning structure, Moonlight is the ultimate COVID safe social event for consumers and brands alike.

“Australians love movies and cannot wait to experience the world’s greatest content on the biggest screen under the stars. There has been an explosion of audiences to drive-in cinema both locally and internationally over the last four months and we can’t wait to make the most of the warmer nights to stage cinema in a safe outdoor environment, where social distancing is all part of the experience!

“Moonlight is all about celebrating the outdoors with your loved ones, which is exactly what Aussies will be craving this summer,” Ms Nicola Whiteside, Marketing and Communications Manager of Moonlight Cinema said.

Moonlight Cinema allows brands to connect with more consumers for longer, boasting an average of 1.5 hours of preshow dwell time and a capacity of up to 2,000 people at most of its venues.

“Research from Moonlight has shown that the outdoor cinema environment draws a highly engaged, sociable audience, with more than 40% of guests attending sessions in groups of three or more.

“It has also proven to be a highly effective environment for brands to engage with audiences, largely down to the unique sense of occasion and extended exposure time as most guests arrive well before the movie starts to catch-up with friends or family and enjoy refreshments on the lawn,” Mr Guy Burbidge, Managing Director of Val Morgan said.

Reopening its gates from November until March, Moonlight Cinema’s distinctive alfresco environment appeals to audiences who are outdoors over the summer months and are less likely to be watching TV.

To engage this social audience, Val Morgan offers a range of national and state-based packages based on the breadth of exposure brands are seeking.

“Whether it be product sampling, activations or signage, Moonlight Cinema offers a multitude of cross-platform and amplification opportunities for brands that are tailored to advertiser’s objectives and the level of interaction they want to achieve. 

Brands may also integrate with Moonlight Cinema advertising by opting to share in its radio, social media, website or print advertising placements to further extend their campaign reach.

Some of the films that are scheduled for this season’s Moonlight Cinema include Tenet, Wonder Woman 1984, Black Widow and No Time to Die.

 

Please login with linkedin to comment

moonlight cinema Val Morgan

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]