Moonlight Cinema & Val Morgan Present Blockbuster Opportunities For Brands

Moonlight Cinema & Val Morgan Present Blockbuster Opportunities For Brands
SHARE
THIS



Alongside EVENT cinemas, Val Morgan is gearing up for the summer movie scene with a suite of sponsorship opportunities for the largest outdoor Australian cinema, Moonlight.

Located in Sydney, Melbourne, Brisbane, Perth and Adelaide, Moonlight Cinema is celebrating its 25th anniversary this season, and will showcase a mix of new blockbusters, cult classics and family favourites on its screens. The timely anniversary presents brands with a unique opportunity to connect to an Australian summer institution.

With flexible seating, open air locations and a rigorous cleaning structure, Moonlight is the ultimate COVID safe social event for consumers and brands alike.

“Australians love movies and cannot wait to experience the world’s greatest content on the biggest screen under the stars. There has been an explosion of audiences to drive-in cinema both locally and internationally over the last four months and we can’t wait to make the most of the warmer nights to stage cinema in a safe outdoor environment, where social distancing is all part of the experience!

“Moonlight is all about celebrating the outdoors with your loved ones, which is exactly what Aussies will be craving this summer,” Ms Nicola Whiteside, Marketing and Communications Manager of Moonlight Cinema said.

Moonlight Cinema allows brands to connect with more consumers for longer, boasting an average of 1.5 hours of preshow dwell time and a capacity of up to 2,000 people at most of its venues.

“Research from Moonlight has shown that the outdoor cinema environment draws a highly engaged, sociable audience, with more than 40% of guests attending sessions in groups of three or more.

“It has also proven to be a highly effective environment for brands to engage with audiences, largely down to the unique sense of occasion and extended exposure time as most guests arrive well before the movie starts to catch-up with friends or family and enjoy refreshments on the lawn,” Mr Guy Burbidge, Managing Director of Val Morgan said.

Reopening its gates from November until March, Moonlight Cinema’s distinctive alfresco environment appeals to audiences who are outdoors over the summer months and are less likely to be watching TV.

To engage this social audience, Val Morgan offers a range of national and state-based packages based on the breadth of exposure brands are seeking.

“Whether it be product sampling, activations or signage, Moonlight Cinema offers a multitude of cross-platform and amplification opportunities for brands that are tailored to advertiser’s objectives and the level of interaction they want to achieve. 

Brands may also integrate with Moonlight Cinema advertising by opting to share in its radio, social media, website or print advertising placements to further extend their campaign reach.

Some of the films that are scheduled for this season’s Moonlight Cinema include Tenet, Wonder Woman 1984, Black Widow and No Time to Die.

 

Please login with linkedin to comment

moonlight cinema Val Morgan

Latest News

Atomic 212° Wins BMW Group’s Media Planning & Buying
  • Media

Atomic 212° Wins BMW Group’s Media Planning & Buying

Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]

Deliveroo Turns On Beach Delivery For This Summer
  • Media

Deliveroo Turns On Beach Delivery For This Summer

With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Media

DoubleVerify Launches Publisher Suite For Digital Publishers

DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Chocolate Cookie  -Photographed on Hasselblad H3D2-39mb Camera
  • Technology

Verizon Media Launches ConnectID As A Cookie-Less Solution

Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

Fleur Head Steps Into MD Role At VMLY&R New Zealand
  • Advertising

Fleur Head Steps Into MD Role At VMLY&R New Zealand

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]