‘MOOD Mondays’ Launches To Lift The Mood Of The Industry, And The Nation

‘MOOD Mondays’ Launches To Lift The Mood Of The Industry, And The Nation
B&T Magazine
Edited by B&T Magazine



As Sydney and many parts of the country embark on another week in lockdown, MOOD Tea has launched ‘MOOD Mondays’, to lift moods across Australia.

MOOD is encouraging everyone in the industry to take to social media on Monday July 5th and share what they do to lift their mood during lockdown.

Jenni Hayward, general manager of MOOD said, “as many of us embark on another week at home, we want to keep people’s spirits lifted through lockdown. MOOD Tea, which is a product of our industry, exists to save young lives with 100 per cent of profits funding youth mental health projects.”

“Now more than ever it’s important we check in on each other and do what we can do to boost our moods. Taking part in MOOD Mondays is a simple way for the industry to come together and support each other.”

How to get involved: 

  1. On Monday July 5th, share a video/photo to your social channels of how you lift your mood during lockdown (preferably whilst drinking a cup of MOOD tea 😉)
  2. Hashtag your post with #MOODmondays and mention @moodgoods.au 
  3. Then challenge 3 of your mates to share theirs by @mentioning them

MOOD is a not-for-profit tea brand launched by the media industry earlier this year. The organisation is committed to fighting the number one killer of young Australians: suicide.

100 per cent of profits fund mental health programs for young people. The more tea we sell, the more lives we save. Support the cause by buying MOOD exclusively available at mood.org.au

B&T is also thrilled that MOOD will be hosting their very own panel discussion at Cannes in Cairns!

The panel will focus on how the industry has come together to tackle such a huge issue with Chris Freel, CEO of UnLtd & MOOD chairing a discussion between Aimee Buchanan, CEO of OMD Australia, Ellie Rogers, ANZ agency director at Facebook, Michael Stephenson chief sales officer at Nine and Mattew Michael managing director of The Monkeys on why they have come together to fight youth suicide.

The session will cover how they worked to create a brand from scratch, what challenges they have encountered and why is this is so important for our industry.

MOOD Tea:

The delicious tea range is caffeine-free, made with natural ingredients and comes in premium pyramid (Non-GMO, biodegradable) tea bags. The range includes:

  • Happy Days (Passionfruit & Vanilla) – a sweet and fruity blend containing Ashwagandha, an ancient ayurvedic super-herb used to reduce cortisol, anxiety and stress and boost energy
  • Get On Up (Pineapple & Cinnamon) – enlivening and invigorating, this blend is a fruity hit with a spicy kick to promote mental alertness and stimulate blood flow, with a touch of lemon balm to help calm anxiety
  • Be Kind, Unwind (Peppermint & Passionflower) – creating an island of calm for the drinker to settle themselves, this brew infuses peppermint to ease muscle tension, passionflower to regulate mood and linden to promote relaxation.
  • Sweet lullaby (Rooibos, Liquorice & Vanilla) – calming, comforting and relaxing, this blend includes skullcap root to promote sleep and relieve anxiety plus rose petals to help drinkers get lost in dreamy swirls

If you’re struggling with your mental health call Lifeline on 13 11 14.




Please login with linkedin to comment

Cannes in Cairns MOOD mood tea

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]