The Monkeys Heads To Court In Witty First Work For Vaalia Yoghurt

The Monkeys Heads To Court In Witty First Work For Vaalia Yoghurt

The Monkeys has unveiled its first work for Vaalia yoghurt under the new brand positioning ‘Full Of Feelgoodness’.

The ad plays out in a courtroom and is said to be the antithesis to the typical yoghurt ad that tends to be overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams.

Directed by Photoplay’s Gary John, ‘Court of Yoghurt’ launched last night across broadcast television.

The Monkeys creative director, Barbara Humphries, said: “This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category – a sense of humour. We wanted to have some fun, while still making sure the brand stays top of mind.”

Parmalat Australia marketing director, Angela Burr, added: “For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling – ‘Full of Feelgoodness’.”

Campaign Credits:

Client: Parmalat

Creative Agency: The Monkeys, Sydney

Chief Creative Officer & Co-Founder: Scott Nowell

Executive Creative Director: Vince Lagana

Creative Director: Barbara Humphries

Senior Copywriter: Tim Pashen

Senior Art Director: Scott Zuliani

Business Strategy Director: Kit Lansdell

Group Content Director: Ciaran Miller-Stubbs, Kelly Spence

Content Director: Shannon Duhig

Senior Content Manager: Demi Nielsen

Head of Production: Thea Carone

Producer: Sally Lankshear

Production Company: Photoplay
Director: Gary John
Executive Producer: Oliver Lawrance

Producer: Bonnie Fay

Post Production: The Editors

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Ad campaigns The Monkeys Vaalia Yoghurt

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