The Monkeys Heads To Court In Witty First Work For Vaalia Yoghurt
The Monkeys has unveiled its first work for Vaalia yoghurt under the new brand positioning ‘Full Of Feelgoodness’.
The ad plays out in a courtroom and is said to be the antithesis to the typical yoghurt ad that tends to be overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams.
Directed by Photoplay’s Gary John, ‘Court of Yoghurt’ launched last night across broadcast television.
The Monkeys creative director, Barbara Humphries, said: “This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category – a sense of humour. We wanted to have some fun, while still making sure the brand stays top of mind.”
Parmalat Australia marketing director, Angela Burr, added: “For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling – ‘Full of Feelgoodness’.”
Campaign Credits:
Client: Parmalat
Creative Agency: The Monkeys, Sydney
Chief Creative Officer & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Senior Art Director: Scott Zuliani
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs, Kelly Spence
Content Director: Shannon Duhig
Senior Content Manager: Demi Nielsen
Head of Production: Thea Carone
Producer: Sally Lankshear
Production Company: Photoplay
Director: Gary John
Executive Producer: Oliver Lawrance
Producer: Bonnie Fay
Post Production: The Editors
Sound House: Song Zu
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