Network 10’s execs will be privately sending a prayer of thanks to Oprah Winfrey as they won the night with a share of twenty nine per cent.
According to OzTAM, it was watched by 1.37 million people, showing there’s nothing more fascinating – even to Australians – than British royal family drama.
The interview was, to use a cliche, explosive.
Australia watched the Duke and Duchess of Sussex reveal that: an unnamed family member wanted to know ‘how dark’ baby Archie would be, Prince Charles stopped accepting Harry’s calls, that Kate, Duchess of Cornwall, made Meghan cry before her wedding and not the other way around (as was reported by the UK tabloids), that their new baby will be a girl, that Meghan struggled significantly with her mental health while living in the palace, and – perhaps most bizzarely – that the couple stayed with American comedian Tyler Perry after their security detail was removed.
Perry is perhaps best know for his character Madea, an elderly woman.
Meghan and Harry felt more comfortable in Tyler Perry’s house playing with Madea’s wigs in his closet than the royal palace my GAWD
— Partna ˣ (@onlychloexhalle) March 8, 2021
Charles will answer for his crimes on judgement day. Ears that size and he has the audacity to be airing calls?
— tomi-wer (@tomiwa_100) March 8, 2021
British society is so fragile that an actress from the USA Network drama Suits has it on the verge of collapse
— Aaron (@BobbyBigWheel) March 7, 2021
Phew. One can only imagine Princess Diana watching down on them, stiff drink in hand.
In a pleasant halo effect (rather than a Mandala effect), viewership was high across channels.
Seven News had 1,024,000 viewers while Nine News had 998,000 and A Current Affair had 839,000.
MAFS had a solid night at 804,000 – in fairness, it’s hard for most couples to compete with a royal one.
The rest of Nine’s night saw Hot Seat score 453,000 viewers and Under Investigation had 438,000.
ABC’s evening had ABC News at 688,000, then Four Corners with 624,000 viewers. 7.30 had 582,000 and Media Watch had 551,000.
Australian Story scored 510,000.
Seven’s night had steady stalwarts Home And Away at 545,000 viewers and The Chase at 529,000.
The rest of 10’s evening saw The Project received 589,000 viewers, while 10 News First had 403,000 and Hughesy, We Have A Problem had 354,000.
The SBS’s best performer was The Secret Life Of Lighthouses with 168,000 viewers.
After 10 (all channels) secured their twenty-nine per cent of the daily share, Nine (all channels) had twenty-six per cent and Seven (all channels) had twenty per cent.
The ABC Network had sixteen per cent and the SBS Network had five per cent.
Please login with linkedin to commentTV wrap
You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]
Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]
Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]
Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]
In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]
Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]
Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]
Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]
The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]
Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]
Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]
Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]
Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]