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B&T > Media > Monday TV Wrap: Oscar’s Coverage Down As Global Audience Plummets
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Monday TV Wrap: Oscar’s Coverage Down As Global Audience Plummets

Staff Writers
Published on: 11th February 2020 at 10:54 AM
Staff Writers
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Has Oscar’s fatigue well and truly set in? In Australia, Seven’s coverage of the 92nd Academy Awards pulled 305,000 metro viewers, down on last year’s 333,000 and 2018’s 386,000.

The drop seems minor in comparison to the US ABC’s telecast of the Awards, which attracted an average of 23.6 million total viewers, down from last year’s viewership numbers of 29.6 million.

While not a terrible daytime crowd for Seven, all signs are certainly pointing to Oscar’s fatigue. This year is the second year the Awards has gone hostless, which perhaps contributed to the global dip in viewership.

Meanwhile, MKR continues to struggle, with last night’s audience at 439,000, according to OzTAM metro numbers.

Over at Nine, MAFS continues to dominate prime-time TV with 1.14m views on Monday night.

10’s best program was Survivor, with a strong 605,000 viewers last night.

ABC’s Back Roads also did well, with 635,000 Aussies tuning in.

Here’s how the rest of the night ran.

Nine

News did 876,000, ACA did 782,000 and Hot Seat did 419,000.

10

The Project did 496,00 and 10 News First did 411,000.

Seven 

News dominated with 1.05m, Home and Away did 601,000, The Chase did 553,000 and 911 did 500,000.

ABC

The ABC also had a good night, with news doing 876,000, Media Watch did 588,000 and Four Corners pulled 568,000.

All channels share

Nine won the night with 30.9 per cent share, Seven followed with 26.1 per cent, ABC did 18.9 per cent, 10 did 17.9 per cent and SBS did 6.2 per cent.

Primary channel share

Nine’s primary channel did 23.2 per cent, Seven did 17.6 per cent, ABC earned 14.8 per cent, 10 had 12.2 per cent and SBS 3.4 per cent.

Demographic breakdown (all channels) 

People 25-54

  1. Nine – 35.3 per cent
  2. Seven – 22.9 per cent
  3. 10 – 17.9 per cent

People 16-39

  1. Nine – 37.3 per cent
  2. 10 – 26.5 per cent
  3. Seven – 21.8 per cent

 

 

 

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TAGGED: Oscars, oztam metro numbers, TV wrap
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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