B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mona Lisa Escapes The Louvre In Riotously Fun Perrier Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Mona Lisa Escapes The Louvre In Riotously Fun Perrier Ad
Campaigns

Mona Lisa Escapes The Louvre In Riotously Fun Perrier Ad

Staff Writers
Published on: 4th June 2019 at 11:07 AM
Staff Writers
Share
1 Min Read
SHARE

With more than 20,000 daily visitors, Mona Lisa (AKA La Gioconda), is the most visited painting in the world. And for the first time, 500 years since the death of her creator, Leonardo da Vinci, she has decided to get out of her frame… in the newest global brand campaign from French mineral water brand Perrier.

Titled “Mona Lisa” and part of the brand’s “Go For The Extraordinaire” campaign, the wonderful spot is the work of Parisian agency Rosapark and is almost part music video, part ad for Paris itself.

Clearly attempting to realign the band with a younger audience, the wonderfully colourful spot continues Perrier’s association with artists that have included Andy Warhol, Salvador Dali, Jean-Paul Goude, Ridley Scott, Raymond Savignac.

Check out all the bubbly action below:

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad campaigns, Perrier, Rosapark
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Travel Guides Take On Tipping Point For Charity
21/05/2025
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
21/05/2025
InfoSum Intergrates With Amazon Ads: Attracts Advertisers To Push Their First-Party Signals
21/05/2025
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
21/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?