Mobile Embrace Acquires Mobile Marketing Business The Performance Factory

Mobile Embrace Acquires Mobile Marketing Business The Performance Factory
SHARE
THIS



Mobile payments and marketing company, Mobile Embrace Limited, has acquired mobile performance marketing business, The Performance Factory.

The acquisition of The Performance Factory is both complimentary and expansive to Mobile Embrace’s 4th Screen Advertising Australia m-marketing business as well as deepening the resources and leverage of the Company’s media trading desk in its m-payments business, Convey.

The Performance Factory has been acquired by Mobile Embrace for a total consideration of $3.2 million plus potential contingent consideration of up to a further $4 million (total potential consideration of $7.2 million) over two years and subject to profit before tax targets through to 2017. The Performance Factory is on target for FY2015 revenue of $5 million, $1 million EBIT and $1 million NPBT.

Mobile Embrace has also announced that The Performance Factory’s CEO, Mr Andrew Kilday, will be joining the company continuing on a three year performance contract aligning himself with Mobile Embrace’s strategic growth plan.

Speaking about the benefits of the acquisition to Mobile Embrace, the company’s chief executive officer, Chris Thorpe, said: “The acquisition delivers on the company’s decision to go to the market earlier this year and raise sufficient funds to be able to strategically grow and deepen its business and profitability in its payment and advertising business as highly beneficial strategic opportunities such as this arise.

“We are delighted to welcome The Performance Factory and Mr Andrew Kilday to Mobile Embrace. It is rewarding to engage with a similarly minded, growing and profitable business that has a compatible culture, compliments Mobile Embrace’s organic growth, and which is also complimentary to our m-payments and m-marketing businesses.

“In addition to meeting our disciplined strategic acquisition criteria and rigorous due diligence process, our patience has been rewarded with a culturally and strategically compelling business which will be immediately earnings accretive on all measures. Aside from the immediate positive impact on earnings, The Performance Factory boosts our capabilities, scale and customer base and positions us in strong compatible business sectors with leveraging opportunities across the business.”

The acquisition of The Performance Factory is EPS accretive (post acquisition costs but before synergies) as measured compared to statutory 2014 earnings EPS adjusting for any changes to issued capital since 30 June 2014 and for the issuance of a further 4 million shares at 25cents each*

* EPS accretion percentages are relative to historical 2014 EPS adjusted for and changes to issued capital since 30 June 2014 and for new share issuances contemplated in this transaction but DO NOT have regard or project analyst consensus estimated EPS for FY15

Please login with linkedin to comment

a2 Milk Analog Folk Internet Radio Optus

Latest News

Studio microphone for recording podcasts over blue background
  • Media

Acast Marketplace Adds Virtual Storefront

Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]

Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win
  • Marketing

Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win

Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]

Connect Agency Launches Micro Influencer Booking Agency
  • Advertising

Connect Agency Launches Micro Influencer Booking Agency

The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]

Processed with VSCO with  preset
  • Marketing

Bernard Wilson To Lead Cashrewards

Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]

Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR
  • Media

Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR

As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media.  She […]

Bean Body Launches ‘Be Any Body’ Campaign
  • Campaigns

Bean Body Launches ‘Be Any Body’ Campaign

Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]

Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market
  • Media

Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market

A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]

Courier holding package and tablet while male customer is signing receipt for his home delivery parcel.
  • Technology

Medallia Partners With Adobe To Deliver Complete View Of Customer Experience Journey

Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]

How Marketers Can Avoid ‘Overcooking’ The Storytelling Process
  • Media

How Marketers Can Avoid ‘Overcooking’ The Storytelling Process

“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]

New Leader Boosts oOh!’s Queensland Sales Team
  • Media

New Leader Boosts oOh!’s Queensland Sales Team

oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]

New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness
  • Media

New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness

New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]

Magnite Reveals Australian Leadership Team Following Rubicon Project And Telaria Merger
  • Technology

Magnite Reveals Australian Leadership Team Following Rubicon Project And Telaria Merger

Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]