MKR Pips Molly At The Post, Stealing Back Top Spot In TV Ratings

The impressive ratings that Seven’s Molly first aired to last week was no flash in the pan, with Part Two of the program pulling some serious numbers last night as well, despite My Kitchen Rules resuming its spot in top place.
Going up against Seven’s MKR is no easy feat, but the network definitely nabbed another dark horse in Molly, with OzTAM figures for 14 February in the city metro region ranking at over 1.5 million.
Just a mere 150,000 behind My Kitchen Rules, Molly proved most popular in Melbourne with an audience viewing of 527,000, followed by 378,000 in Sydney.
ABC’s Doc Martin was the third show to step up on the podium, just budging its audience numbers over the one million mark.
Molly’s numbers dropped slightly from the 1.793 million it snagged with its premiere last Sunday, but if OzTAM’s consolidated audience figures from last Sunday are any indication of follow up viewing, the numbers look to climb, after last Sunday’s debut has seen 16.8 per cent more views.
OzTAM also kicked off its Video Player Measurement (VPM) Reports this morning, with Molly scoring a VPM viewing rate of 34,000 in the seven days since it aired.
It comes as Seven gears up to bring a feature documentary on Ian ‘Molly’ Meldrum to the network on Sunday 21 February.
Produced by Mushroom Pictures in association with the Seven network, the ‘MOLLY: The Real Thing’ doco is two years in the making, featuring interviews with people in music, film, sport, and business recounting personal Molly stories.
Over 50 high profile friends including, Kylie and Dannii Minogue, Hugh Jackman, Gene Simmons, Suzi Quatro, Tina Arena, Michael Gudinski, Kate Ceberano, Russell Morris, Colin Hay, Mark Seymour and Jimmy Barnes.
The stories are supported by over 300 hundred personal photographs – most never seen before, with rare archival footage of Molly on Kommotion, and the television pitch for an Australian TV music show five years before Countdown.
You can catch ‘MOLLY: The Real Thing’ this Sunday at 8.30pm on Seven.
Please login with linkedin to comment
Advertising Standards Bureau bronwyn mccahon Cannes Lions feefo Free Targeted Media Join In Kiis 1065 missing persons uk the integer groupLatest News

WPP Shareholders Vote In Favour Of Global Takeover
WPP's shareholders have voted overwhelmingly in favour of a takeover and for Tom Williams on Dancing With The Stars.

Time Is Running Out To Nominate For B&T’s CMO Power List!
Be warned, B&T's pulled out the egg timer for our CMO power list! Votes close on Monday! Googlies strictly hard boiled.

Charlotte Crosby Launches Values & Vibrators Podcast
This is such a terrific name for a podcast, B&T was thinking of nicking it for our very own one.

Behold! All Of The Pics From B&T’s Women Leading Tech!
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!

Dettol Launches Australian Heartland Collection Via Momentum
One need only witness the B&T office human pyramid in action to know that a trusty bottle of Dettol is always on hand.

Māori Support Network Releases First Major Brand Campaign Via Motion Sickness
B&T knows we should be bringing you more great work from NZ, however, we do struggle with that squiggly thing in Māori.

Sexist Tent Advert On Amazon Says It Would Be ‘Easy For Women To Put Up’
Sure, this is a rather sexist ad for a tent; however, it vastly undersells the sheer horror that is camping.

Isobar ANZ Wins Adobe 2021 Digital Experience Partner Of The Year Award
Isobar's fifth grade racquetball trophy discretely moved to rear of cabinet after Adobe Digital Experience Partner win.

Apple Spoofs Tom Cruise And Co With ‘Mission Implausible’ Ad For New iPad Pro
This cool Apple spot comes with a surprising end that includes Tim Cook; which probably takes the surprise out of it.

“Beginning Of The End Of The Pandemic!” Omnicom Revenues Down 1.8% In Q1, But Rebounds 9.6% From COVID
Omnicom's Q1s are in & if they were a hamburger they'd be better than a Zinger but not as good as the Whopper Baconator.

PHD Media Named Best Place To Work For Media And Marketing By AFR
Apparently the use of 'the rack' & thumbscrews in the workplace is frowned upon by the AFR's Best Places To Work Awards.

Woolies Takes Majority Stake In Quantium
Woolworths takes majority stake in Quantium, still can't get its trolleys to drive in a straight line.

Government’s Woeful ‘Milkshake’ Consent Ad Deleted
Vaccine rollouts, another Shark's loss on the weekend and now consent videos, it's been another trying week for ScoMo.

Nine’s Big Idea Store Announces Action Packed Line-Up
Nine unveils impressive Big Idea Store line-up and it's not good news for fans of dancing poodles or the wobble board.

Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa
B&T's very conscious of overusing the word epic in headlines, but the hyperbole is definitely warranted in this beauty.

Coke Criticised At Shareholder Meeting For Exacerbating Health Issues In American Communities Of Colour
Coke criticised for exacerbating health issues in communities of colour, not to mention communities generally.

Ampol Completes Its Australian Return In New Campaign From Saatchi & Saatchi And iProspect
When it comes to brand loyalty to a petrol station, B&T chooses anyone with a Slurpee machine & Krispy Kreme cabinet.

Klarna Launches Carbon Footprint Insights For 90 Million Customers
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Tuesday TV Wrap: Nine News Wins The Night As Lego Masters And MasterChef Have Post Premiere Dip
Lego Masters & MasterChef in need of a large pump device and doctor's prescription after suffering "post premiere dip".

Will AR Get Rid Of Shop Changerooms?
Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

Purple iPhones, AirTags And Huge Changes For Advertisers: Everything You Need To Know From The Apple Launch
There was big news coming out of California last night. Fortunately, it wasn't that The Rock is running for President.

Sitecore Study: Aussie Gen Zs Flock To Internet Commerce Sites During Pandemic
Study says Zs have been online shopping during the pandemic when they should've been squeezing their zits in the mirror.

DoubleVerify Uncovers And Stops ‘OctoBot’: Unprecedented CTV-Focused Fraud Scheme With Multiple Tentacles
Grab the lemon and the tartare sauce because we're talking OctoBots in this tasty cephalopod read.

Instagram Influencer Marketing Set To Become A $7.4B Industry In 2021
Influencer economy tipped to reach $7.5B. That's a lot of teeth whitening sets and Hello Fresh meals being sold.

Lifting The Lid On The Marketing Machine With Accenture’s Philippa Spork
If only marketing were a machine, then all of your problems could be remedied with a spray of WD-40.

Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?
John Wanamaker's famous adland quip has joined Prince Philip in falling agonisingly short of its 100th birthday.

YouTube Removes Ads From James Charles Videos After Child Sexting Allegations
Here's a rather unsavoury story about a YouTuber, not that we have the faintest clue who it is.

Facebook Ups Data Portability Efforts With ‘Transfer Your Information’ Tool
You can now transfer all your old crap on Facebook. Although it might be better to just delete some of the old photos.

Purpose, Or Is It Porpoise?
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]