Mitsubishi Reviews Creative Agency

Published on: 17th June 2024 at 10:00 AM

Arvind Hickman

1 Min Read

The Japanese carmaker has invited agencies to tender on the account, which currently sits with Richards Rose.

B&T understands the pitch process is at a relatively early phase, and follows on from Wavemaker’s Adelaide office retaining its circa $50 million media account nearly a year ago.

Richard Rose was appointed by Mitsubishi in 2016 with a brief to focus on its SUV range.

Notable work by the agency includes the recent Russell Coight campaign to promote its Outlander Plug In Hybrid EV.

By Arvind Hickman

Follow:

Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.