The Japanese carmaker has invited agencies to tender on the account, which currently sits with Richards Rose.
B&T understands the pitch process is at a relatively early phase, and follows on from Wavemaker’s Adelaide office retaining its circa $50 million media account nearly a year ago.
Richard Rose was appointed by Mitsubishi in 2016 with a brief to focus on its SUV range.
Notable work by the agency includes the recent Russell Coight campaign to promote its Outlander Plug In Hybrid EV.
