Just because cinemas are shut doesn’t mean you have to miss out on your favourite movie snacks.
For the first time ever, Bulla Dairy Foods’ (Bulla) Choc Tops will be available for purchase in Coles supermarkets across the nation for a limited time only from Wednesday 27th May.
While many Aussies have taken to their couches to recreate the cinema experience, Bulla and Coles understood consumers were missing an important piece of the iso-movie night puzzle – the much-loved Choc Top – and have partnered on a solution to bring this fan-favourite treat to local supermarkets, and homes, across the country.
This partnership has also allowed Bulla to reassign some of its factory staff impacted by the shutdown of cinemas to the packing these products to ensure they are suitable for sale in Coles.
Commenting on the partnership Bulla CEO Allan Hood said: “Since the closure of cinemas across the country, we have been working hard to find alternative solutions to ensure Aussies don’t miss out on the high-quality products they know and love during these trying times.”
“We are thankful for the support of Coles in partnering with us to enable movie (and ice cream) lovers across the country to recreate the authentic movie night experience in their own home, complete with our Bulla Choc Tops.”
“The Choc Top is synonymous with cinema outings and as Australia eagerly awaits their return, we are still working closely with our cinema partners to ensure there is plenty of product to supply once they are open again to the public,” Allan added.
Coles CMO Lisa Ronson said: “We’re absolutely delighted to be working with a family-owned business like Bulla to inspire our customers with the famous Choc Top in our supermarket aisles. Home movie nights across Australia will get a major boost with this cinema classic and we know our customers will be very excited to add the delicious treat to their shopping list while they wait to get back to their favourite movie theatres.”
“Over the past two months Coles has worked with dozens of new and existing food and drink suppliers who’ve been directly impacted by closures of bars, restaurants, entertainment venues and the travel industry. Through this process we truly hope we’ve helped them find a way to get through this challenging time and we thank them for bringing amazing products to our shelves for our customers to enjoy at home with their loved ones.”
True to its strong values as a family owned company, for the last eight weeks Bulla has also been delivering thousands of Choc Tops to health care workers across the country as a small token of appreciation for all their work during the pandemic.
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]