Mindshare Australia Wins Ferrero Media Account As Part Of A Global Review

Mindshare Australia Wins Ferrero Media Account As Part Of A Global Review
Ally Burnie
By Ally Burnie
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WPP’s Mindshare in Australia has won the Ferrero media account as part of a competitive global review, while Omnicom’s PHD in Australia has lost the account after 10 years.

PHD Australia picked up the account in August 2009 and has continued to hold it since, including retaining the business following an account review in 2013.

Prior to being with PHD, the confectionary brand’s media account was with Maxus for four years.

According to Campaign US, people close to the issue said the media account was reviewed across the US and other global markets.

Locally, sources close to the issue confirmed to B&T Mindshare Australia picked up the account as part of the global review.

The account is said to be worth between $400 million (AU$592m) and $950 million (AU$1.4b) globally, depending on the number of markets included in the remit.

Brands that fall under the Ferrero umbrella include Ferrero Rocher, Tic Tac, Nutella and Kinder.

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