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Reading: Mindshare Australia Wins Ferrero Media Account As Part Of A Global Review
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B&T > Media > Mindshare Australia Wins Ferrero Media Account As Part Of A Global Review
Media

Mindshare Australia Wins Ferrero Media Account As Part Of A Global Review

Staff Writers
Published on: 27th September 2019 at 11:28 AM
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WPP’s Mindshare in Australia has won the Ferrero media account as part of a competitive global review, while Omnicom’s PHD in Australia has lost the account after 10 years.

PHD Australia picked up the account in August 2009 and has continued to hold it since, including retaining the business following an account review in 2013.

Prior to being with PHD, the confectionary brand’s media account was with Maxus for four years.

According to Campaign US, people close to the issue said the media account was reviewed across the US and other global markets.

Locally, sources close to the issue confirmed to B&T Mindshare Australia picked up the account as part of the global review.

The account is said to be worth between $400 million (AU$592m) and $950 million (AU$1.4b) globally, depending on the number of markets included in the remit.

Brands that fall under the Ferrero umbrella include Ferrero Rocher, Tic Tac, Nutella and Kinder.

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TAGGED: Ferrero Rocher, Mindshare
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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