Mi9 has unveiled a public declaration of the culture it aspires to in a manifesto that also details the company’s ‘new’ way of advertising.
The Mi9 Manifesto comes as the company hires a new director of people and culture, Raechel Gavin (pictured).
The 36 page manifesto spells out the company’s values, what success means at Mi9, what gets them out of the bed in the morning – which is ‘not profits’ – and the “new Mi9 way” of advertising (pictured below).
Mark Britt, Mi9 chief executive, described the document as a clear and direct statement about the culture, designed to appeal to the company’s gen-Y heavy workforce.
“The Manifesto also forces people to think about their personal agendas and contributions at work and openly admits that the Mi9 way of working is not for everyone. Mi9’s definitely not for you if you’re not brave, smart, humble and you don’t give a shit – and we’ll call you on it,” Britt said.
"The old way of doing advertising v the new Mi9 way":
“A predominantly Gen Y workforce comes with a much greater expectation of purpose. They want to contribute to the world around them, feel good about what they do, in addition to being remunerated fairly and having a great environment to work in and in which to progress.
“We started by crowdsourcing and instilling the Mi9 company values; Brave, Smart, Humble and Give a Shit, in everything we do and now we’re continuing that work with the Manifesto.”
The average age of Mi9’s 350 employees is 30 and 51% are female.
The manifesto wraps up with nine reasons not to consider Mi9 as an employer including: if you “long for the golden days of media”, you’re not having fun, you’re only in for the paycheque and if you don’t learn something new each day. (See the full list below).
Raechel Gavin joins Mi9 from her most recent role as group HR director at DMG Radio. On her appointment Britt said: “Our people are central to everything we’re doing. Raechel will be at the heart of the values led and purpose driven culture we’re building here. She will also be charged with making our new Manifesto part of every day.”
Gavin added: “The industry is in the middle of an unprecedented period transformation and digital media companies are well placed to build positive and engaging work cultures which help companies attract and retain the best talent.”
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]