The Media Federation of Australia (MFA) has launched the 2019 NGEN Award, as part of the revamped MFA Awards, calling on the industry’s future leaders to develop a communications plan for youth charity BackTrack.
The NGEN Award is one of 17 entered categories at this year’s MFA Awards and is designed to develop the skills and recognise the talent of young media agency executives with less than five years’ experience. The MFA Awards charity partner UnLtd nominated BackTrack as the 2019 charity.
NGENers are invited to respond to a brief (available on the MFA website), calling for an FY20 communications plan to increase the total value of donations to BackTrack, in order to fund the expansion of the BackTrack model into new markets, including regional areas Australia-wide.
BackTrack is a not-for-profit organisation helping kids who are doing it tough to get back on track. The young people BackTrack works with are mostly from rural areas and aged between 12 and 18, facing challenges in education, health, justice, housing and employment.
They’re the five per cent of kids that society has given up on. BackTrack’s aim is to keep them alive, keep them out of jail, and help them chase their hopes and dreams.
The NGEN Award gives NGENers the opportunity to create positive impact by using their core skills: strategic thinking, creativity, storytelling and media execution expertise.
Previous winning entries have gone on to make significant impact for participating charity partners, such as John Dawson’s winning ‘Lace it up’ entry for Youth Off The Streets in 2014. Using distinctive blue laces to symbolise the reality of homeless youth sleeping with their shoes on, for fear they may be stolen, ‘Lace it up’ reached more than 1.4 million Australians through earned media. Best of all, the campaign resulted in a 112% increase in donations to Youth Off The Streets.
The 2017 winning entry from Nolan Yu and Max Learmont resulted in the creation of world-first virtual mentoring world for deaf teenagers inside Minecraft, called ‘League of Hearoes’, in response to a brief from Hear For You.
In the words of a previous NGEN Award winner, ex-MediaCom digital account senior executive William Berner: “The entire MFA NGEN journey, from entering to winning, was awesome. The opportunity to respond to the NGEN brief allows you to use your skills for something truly positive and good.
“In truth, responding to the brief is such a great way of developing your overall media knowledge, and allows you to explore your own creativity.”
MFA CEO Sophie Madden said: “Over the years, the NGEN Award has produced some wonderful work for deserving Australian charities as well as giving young media executives the opportunity to develop their existing skill sets and challenge themselves against their peers. I can’t wait to see what our industry’s best and brightest recommend for BackTrack. I’m sure it will be a tough competition as always.”
NGEN Award entrants must be a registered member of NGEN with less than five years’ experience, and currently working for a media communications agency or media industry supplier.
Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle and strengthen social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus Worland in 2017. https://vimeo.com/582293453/872cd42796 […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]
This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]
Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]
Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]
After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]