25 November, 2021

Meta (Facebook) Announces Huge Partnership Supporting First Nations Businesses

By Andrew McKean

Joining together with 33 Creative and Trading Blak, Meta is supporting First Nations businesses with #BuyBlak Friday.

Ahead of this coming Black Friday, Meta and its partners have started a campaign to celebrate First Nations business excellence and aims to encourage Australians to shop with Indigenous-led businesses this holiday season and beyond.

During November, an on-platform campaign was activated across Facebook and Instagram featuring a variety of First Nations designed assets and creators including Bianca Hunt, Mitch Tambo and Casey Donovan. The celebratory campaign will also include an above and below-the-line media push featuring several First Nations owned businesses across Australia.

Meta partnered with Indigenous media and events agency 33 Creative to work with an array of First Nations creators, partners and artists to capture the incredible diversity of Indigenous culture. As part of this exciting development, Perth based Menang artist Kiya Watt was commissioned to design the artwork that forms the base for all the campaign creative. Additionally, over 24 First Nations creators were engaged to amplify the campaign with their audiences.

First Nations business collective, Trading Blak was also engaged to consult on the project and has been instrumental to its completion. This follows Trading Blak’s partnership with Meta earlier this year.

The #BuyBlak Friday campaign builds on the BuyBlak movement in Australia and aims to showcase Indigenous business excellence and importantly reminds people that when you support Indigenous-led businesses, you also support Indigenous communicates and self-determination in action.

Sharing her thoughts on the benefits the program co-founder of Trading Blak Jarin Baigent said “When you buy 100% Blak you known that your whole purchase is going into a First Nations-led business that will be directly positively impact a family and community.”

Also distilling her beliefs about the importance of the program co-founder and co-director of 33 Creative Mayrah Sonter said “First Nations businesses are a thriving part of our community. We are proud to work with Trading Blak and Meta on the #BuyBlak campaign to amplify the amazing products and services of Blak businesses. We encourage everyone to buy Blak for Christmas this year and to share with all your friends and family.”

Director of marketing Meta Alexandra Sloane contributed further adding “The First Nations creative and small business community has put in an enormous amount of work to build the BuyBlak movement in Australia, and it’s incredible to see so many of these businesses flourish across Facebook and Instagram.”

“We know that the holiday season is vital for businesses everywhere and will spark a huge moment for people to shop for their families and friends. That’s why we wanted to partner with Trading Blak and 33 Creative, to support a movement that shows the very best of First Nations business excellence, and the impact on Indigenous communities when you #BuyBlak.”

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