South Australia’s Messenger Newspapers will undergo one of its biggest transformations in 20 years when it launches two new titles, refreshes a flagship title and introduces an enhanced lifestyle section this week.
News Corp SA managing director Ish Davies said the company is proud of the significant investment which is being made in Messenger Newspapers. “Our Messenger mastheads help connect people with their community,” Davies said.
“Never has the interest in all things local been greater – the desire to feel informed about local news and events, to make the most of the lifestyle opportunities unique to your area.”
From Wednesday October 12, the CoastCity Weekly will replace The Guardian Messenger, catering to Adelaide’s southwest suburbs, covering from Glenelg to Goodwood Road and the Marion district. Reflecting a beach suburb focus, the CoastCity Weekly will expand it’s footprint by 10,000 delivering to over 68,000 homes.
The Westside Weekly will replace the Weekly Times Messenger, covering from the inner-west to Henley Beach and stretching east to Bowden and north to Woodville Gardens.
Messenger’s flagship gloss publication, The Eastern Courier, will also be transformed with a new design and expanded footprint, in order to further strengthen the title’s reach and appeal.
“These new mastheads and enhancements – our most significant change in 20 years of publishing – allow our storytellers and our advertisers dynamic new ways to celebrate the local experience,” said Davies.
The popular Adelaide Matters brand will transform from an inserted monthly magazine to a 12-page lifestyle section canvassing food, events, fashion and arts that will feature in each of the three titles.
Messenger Newspapers editor-in-chief Jessica Leo-Kelton said the changes aimed to deliver the best outcomes for readers, local communities and advertisers.
“This renewed investment in the Messenger brand means will be able to continue celebrating our unique communities, right across Adelaide, for many years to come.
“I can’t wait to see the new publications and designs hitting driveways and am excited about the ongoing evolution of Messenger’s titles to reflect this fresh new look and approach,” said Ms Leo-Kelton.
CoastCity Weekly, Western Weekly and The Eastern Courier will be distributed from Wednesday October 12.
The last edition of the Mitcham& Hills Messenger was printed on Wednesday October 5. From October 13, homes that previously received that paper will get either The Eastern Courier or the CoastCity Messenger.