MessageMedia Expands Executive Team

MessageMedia Expands Executive Team
SHARE
THIS



Global business mobile messaging provider, MessageMedia, has expanded its executive team with the appointment of Cameron Buckley as executive director, sales & marketing and Matthew Varley as chief operating officer.

The expansion of the senior leadership team follows a period of rapid business development, supported by escalating adoption of mobile messaging.

Buckley comes to MessageMedia from his previous role as chief executive – Asia of SaaS media intelligence firm iSentia, during which time the company experienced rapid growth and a successful IPO on the ASX. Buckley has over 20 years’ experience in sales, marketing and general management, having also worked with leading media service multinationals in Australia, the U.K. and APAC including PMP Limited, Pacific Micromarketing (now Experian) and Axicom.

Varley joins MessageMedia from Wego.com, Asia Pacific and the Middle East’s leading travel metasearch engine, where he served as chief operating officer. Prior to this appointment, Varley held various key senior executive roles at the Wotif Group in both Australia and Asia; his most recent, leading the Asian operations, managing over 150 staff across eight countries. 

Stuart Marburg, MessageMedia CEO said: “Our strategy to invest in people and next generation technology is instrumental in driving our global expansion and continued momentum in key markets such as Australia, USA and the UK.

“Both Matt and Cameron are seasoned technology-based media executives and their extensive global experience will be invaluable in MessageMedia’s expansion within the industry”.

These appointments are effective immediately.

Please login with linkedin to comment

2014 Digital Radio Industry Report Instagram ads

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine