Takeaway company Menulog, Australia’s number one for online and mobile takeaway, has launched a world-first program to identify the healthiest takeaway options, partnering with prominent and trusted nutritionist Dr Joanna McMillan, catering to the changing needs and preferences of consumers.
Called Healthy+, the initiative offers what no other competitor does in Australia or abroad, identifying healthy options on takeaway menus across Menulog-listed restaurants, and highlighting them with an ‘H+’ icon.
“Some people don’t think of takeaway as healthy, but that’s not the case,” said Menulog spokesperson Julia Snabl. “This campaign will make it easy to identify the healthiest options offered by our restaurant partners. Takeaway is a popular choice for busy people – from working professionals, to families and students. We think it’s a wonderful opportunity to help people make great nutritious and delicious choices.”
Dishes with the Healthy+ icon meet guidelines created by leading nutrition and wellbeing expert Dr Joanna McMillan with Menulog, and are assessed against four key elements: plant foods, lean proteins, smart carbohydrates and healthy fats.
“The guidelines we have created for Menulog Healthy+ are to help you select balanced, healthy dishes with a good mix of nutrients. We want everyone to enjoy the pleasure of food and in this campaign, we want to assist in identifying the healthiest options – takeaway you can eat and feel good about,” said McMillan.
To kick off the program, McMillanhas analysed takeaway menus of over 20 Menulog-listed restaurants in each of Australia’s four major cities (Sydney, Melbourne, Brisbane and Perth), selecting dishes that will receive the first Healthy+ icons. After the launch period, Menulog will invite restaurant owners to put forward menu items for Healthy+ accreditation using Dr Joanna’s guidelines.
Please login with linkedin to commentoral-b
The only thing better than watching all those athletes sweat it out in Tokyo for a medal is having greasy burger juice run down your chin while you’re prostrate on the couch doing it. Hence, the marked uptick in fast food and home delivery ads since the Olympics began. As regular readers would know, B&T […]
DonateLife is the Australian Government’s program that works to improve organ and tissue donation and transplantation outcomes across Australia. At the heart of DonateLife‘s marketing strategy is DonateLife Week, which runs from 25 July to 1 August. The goal? Encouraging 100,000 Australians to join the Australian Organ Donor Register. This year, DonateLife is support by […]
Octagon, IPG’s global creative agency specialising in sport and entertainment, has announced the promotion of Simone Errey to managing director, Australia, Formerly Octagon’s head of operations, APAC, Errey (Pictured above) will now oversee the agency’s local creative, planning, strategy, commercial consulting, client services and production teams, while also retaining a key position on the APAC […]
Australian furniture brand Koala has launched a campaign to celebrate its new mattress range and has debuted an updated webste. Koala has taken to the soapbox to say ‘sorry’ on behalf of the mattress industry that Koala believes is now awash with confusing lingo, complicating what it takes to get a good night’s sleep. Creative […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]