Pacific today announced the appointment of Scott Henderson as Men’s Health editor and content director.
Gereurd Roberts, CEO, Pacific, said of the appointment: “With his experience, Scott brings a deep insight into what truly engages and motivates men to action when it comes to health and lifestyle.
“This, coupled with his drive to extend the brand and focus on the build of new products, audiences and revenue streams, makes him the perfect candidate to spearhead Australia’s number one healthy lifestyle brand for men. We’re delighted to promote him to the role.”
Henderson joined Pacific in 2017 as digital editor of Men’s Health and during this time he has successfully grown Men’s Health Australia’s digital audience to record levels.
With an extensive digital background, his previous roles included: co-founder and creative director for Australia’s first dedicated active/swimwear brand, All I Sea, as well as several leadership roles held across health PR and marketing agencies.
Henderson said: “I’m incredibly grateful to Luke Benedictus and the entire Men’s Health team for the work they have done in positioning Men’s Health for an exciting future, to continue to grow and evolve with our readers.
“I couldn’t be prouder to be part of a brand that has been so crucial in supporting Australian men for more than 21 years. To be given the opportunity to now lead the ongoing expansion and innovation of Men’s Health is a huge honour.
“I’m looking forward to exploring new opportunities for the brand at a time when health is more important to Australians than ever – not just physical health, but mental health, emotional health and beyond. We’ll be finding new ways to engage Aussie men, educating and inspiring them, and making good health accessible to all of them.”
Henderson will report to CEO Gereurd Roberts, and will commence the role from Monday 19 November.
As part of its new MH Live series, later this monthHenderson will lead Men’s Health in a brand new partnership with famed 98 Gym to deliver the inaugural Men’s Health Elite – a niche seminar for the Men’s Health audience, exploring the science behind peak athletic performance.
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]