B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Melissa Wilson Appointed Editor Of Kidspot.com.au
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Melissa Wilson Appointed Editor Of Kidspot.com.au
Media

Melissa Wilson Appointed Editor Of Kidspot.com.au

Sharyn Whitten
Published on: 23rd June 2016 at 10:40 AM
Sharyn Whitten
Share
3 Min Read
SHARE

NewsLifeMedia’s executive editor Melissa Overman today announced that Melissa Wilson has been appointed editor of Australia’s number one* parenting website Kidspot.com.au.

With over 17 years’ experience in the media industry, Wilson joins Kidspot.com.au from Daily Mail Australia where she was deputy editor of news and Femail.

In her new role starting today, Wilson will be responsible for developing and implementing the editorial content strategy for the brand, creating quality and innovative content that will engage and evolve the Kidspot.com.au audience.

Overman said: “Kidspot.com.au connects with more Aussie mums than any other site in this country and has an extremely engaged audience across social platforms.

“Our audience of fiercely proud mums are keen to maintain their independence as women at the same time as bringing up their children. Serving up content that resonates with the needs of every day women is what Kidspot.com.au is all about, whether that is health, entertainment, parenting, beauty, travel, or food news.

“We have been investing heavily in the brand. The site is now fully responsive and our traffic and engagement growth is going from strength-to-strength.

“As we continue to evolve the brand with a fresh new content strategy which includes new contributors, a stronger focus on video and driving the conversation and agenda for women across the country, it’s very exciting to have such an experienced editor as Melissa join the business to lead the editorial direction of Kidspot.com.au across all of our platforms.”

Wilson added, “I am thrilled to be joining the talented and energetic team at Kidspot.com.au. I look forward to working with them to grow the site and build on the top quality content currently produced for women across the country.

“As a mother of two young children I’m well aware of the issues and topics that parents are passionate about and believe it’s important to deliver a broad range of engaging subjects and talking points to our audience. Just because you’ve had a baby doesn’t mean that’s the only thing you want to read about. I’m really excited by plans to extend the brand and I can’t wait to get started.”

Wilson has worked in all aspects of the media industry and across most platforms. She began her career in broadcast journalism in regional radio and then moved into television producing and presenting programs with Arena TV and Showtime.

She was senior entertainment producer/reporter for Network Ten before moving into digital news managing a team of 20 journalists and video journalists as deputy news editor for the Daily Mail Australia and then most recently as deputy editor of Femail.

*Source: Nielsen Digital Ratings Monthly, April 2016

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: melissa wilson, Shuttlerock, Simon Bell
Share

Latest News

"Hammy" from sportsbet.
Sportsbet Kicks Off Same Game Multi Campaign
10/07/2025
Prime Video Celebrates The Biggest Book-to-Stream Hits With Prime Book Club LIVE
10/07/2025
Darren Woolley.
TrinityP3 Launches BetterPitch Framework To Help Marketers Run Agency Reviews
10/07/2025
Mitchell Greenway.
Mitchell Greenway Appointed Chair Of The IAB Executive Technology Council
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?