Melbourne Royal has appointed RCJ as its media agency partner ahead of the 2026 Melbourne Royal Show.
As one of Victoria’s most iconic and enduring events, the Melbourne Royal Show will return to Melbourne Showgrounds from 24 September to 4 October 2026, delivering eleven days of agriculture, entertainment, food and family experiences.
The appointment comes as the organisation looks to build momentum toward the 2026 Show and connect with audiences planning meaningful, high‑value experiences closer to home.
RCJ will work closely with the Melbourne Royal Show team to deliver an integrated media and digital, approach focused on driving earlier consideration, expanding reach and converting intent into ticket sales, while preserving the anticipation and tradition that has defined the Show for generations.
Melbourne Royal Show senior manager of marketing and communications Grace Usher said the appointment reflects a strong strategic alignment.
“The Melbourne Royal Show is about bringing people together and creating memories that last,” Usher said.
“RCJ demonstrated a clear understanding of our audiences and the role media and digital can play in building confidence, value and excitement ahead of the Show. We’re looking forward to working in partnership to continue evolving how we engage Victorians while staying true to what makes the Show so special.”
RCJ chief executive Carlos Correa said the agency is excited to support the Melbourne Royal Show’s next chapter.
“The Melbourne Royal Show is one of the most loved and recognisable events in Victoria,” he said.
“We’re proud to partner with the team as they shape the 2026 Show, using a full‑funnel, audience‑led approach across media and digital to help drive attendance, build momentum early and ensure the Show continues to thrive for future generations.”
