Independent full-service media agency, AdUnion has reached 10 years in businesses, with its co-founders describing it as “a milestone we’re incredibly proud of”.
The agency, founded in 2016 by advertising executives Robert Ong and Adam Shalagin also shared its revenue has tripled since 2023.
Its client roster has included Samsung and challenger brands like More and Tangerine Telecom, retailers including Review, Black Pepper and Wild Secrets, and businesses across ecommerce, travel and financial services.
Last year, News Corp chose AdUnion to present results of its Tubi streaming service for more than 300 marketing executives at the launch event in Sydney.
Commenting on the anniversary, AdUnion co-founder, Adam Shalagin, said: “Reaching 10 years in business is a milestone we’re incredibly proud of – it reflects the trust our clients have placed in us, the dedication of our team, and our commitment to continuing to lead evolution in a fast-changing industry.
“When we launched AdUnion, it was at a time when advertising was going through a major shift: traditional TV and radio were losing dominance, digital platforms were taking over, and measurement expectations were rapidly evolving.
“To succeed, we knew we had to be brave. Our whole model was a bet on the future – we built it around streaming, high-impact media buying and measurable TV performance before it became mainstream in Australia. Sticking with that approach, and proving its commercial success for clients, has taken time, iteration and credibility. For an indie like us to grow, win clients and build proprietary tech like AdMatch, over a decade, shows that we’ve carved out a defensible niche and moved from start-up to an established, trusted partner.”
AdUnion managing director, Robert Ong, added: “When we started AdUnion, we were both frustrated with how traditional campaigns were managed.”
“We knew the real barrier to streaming TV adoption wasn’t access – it was proving it works. That mentality has underpinned all our work over the past decade, as we continue to specialise in delivering impactful media campaigns to build brands and produce results.
“Over the past 10 years, we’ve watched streaming become the mainstay of media consumption in Australia, and we’re proud to have been one of the earliest movers in this space. The continued growth of both our client base and our team of data and technology specialists is demonstrative of the importance of streaming to effective media strategies, and the success of AdUnion in reframing TV as both a brand and performance channel.
The pair said the launch of their platform, AdMatch has “transformed the streaming TV measurement and optimisation market, by helping brands understand the return on streaming advertising investment for all streaming media, including TV, audio and outdoor”.
AdUnion currently works with a range of media partners, including Netflix, 9Now, 10Play, Disney, 7Plus, Kayo, Tubi, HBO Max, SBS On Demand, Binge, Paramount+, Prime Video, DAZN, Stan Sport, Listnr, Spotify and ARN, among others.
