Independent national earned and social creative agency alt/shift/ has been appointed by El Jannah, Lebanese-Australian restaurant group, to lead its social media account.
Alt/shift/ will manage El Jannah’s organic social channels across TikTok, Instagram, Facebook and YouTube, responsible for content strategy, creation and community management.
The agency will develop always-on content, recurring series and reactive social moments that bring El Jannah’s food craft, Lebanese hospitality and cult status to life online.
El Jannah CMO Adam Issa said: “Social is the front door to our brand and increasingly the first interaction new customers have with El Jannah. As we expand into new markets across NSW, VIC and QLD, we needed a partner who understood both the cultural depth of the brand and the pace of social. Alt/shift demonstrated that from the outset, and we’re looking forward to the work ahead.”
The appointment supports El Jannah’s continued growth beyond its Western Sydney heartland, as the brand expands its presence across Sydney’s North Shore and Eastern Suburbs, regional NSW, and into Victoria.
Katie Raleigh, managing director of alt/shift/, said: “You don’t manufacture the kind of following and love El Jannah has, you earn it. And that’s exactly why we’re the perfect fit for the brand. El Jannah is already iconic and our role is to keep it moving at the speed of culture and in the right direction as it continues to expand.
“When we heard we’d won what might just be the most fun account in the country, it was an easy call to take! Now we’re ready to do the work that lives up to that reputation.”
The social win comes shortly after alt/shift/ secured another pitch win with ASICS performance running influencer retainer account and ongoing PR projects with the brand. El Jannah joins a roster of clients such as; ASICS, Boost, Therabody, 99 Bikes, Intrepid Travel and Mondelēz.
