Hardhat Digital has been engaged by Melbourne Airport for a range of digital services following a competitive pitch earlier this year.

Melbourne Airport is the second busiest airport in Australia, servicing the needs of over 30 million passengers and 200,000 aircraft each year. An initial project is already underway, with the agency providing strategy and recommendations for the development of a new Melbourne Airport website.

Melbourne Airport’s executive customer Andrew Gardiner saw a strategic fit with the agency.

“Our focus is very much on delivering a superior customer experience and our digital channels play an integral role in this,” Gardiner said.

“Technology is a part of the airport experience from the moment you think about booking a flight to when you return home, and we need to use technology to improve this experience so we’re looking forward to working with Hardhat to deliver this to our customers.”

Dan Monheit, Hardhat’s director of strategy added: “This really is an incredible opportunity. Partnering with Melbourne Airport to help improve the experience of travellers at every step of their journey is the sort of brief you dream about when you open an agency”.