Health insurance comparison service Compare the Market has launched its latest TVC nationwide to provide clarity on lifetime health cover (LHC) and other myths surrounding private health insurance.

Created by VCCP, the ‘Meer-busters’ TVC sees the meerkats hit the streets to quiz Aussies on what they think LHC is, highlighting that anyone who hasn’t taken out private hospital cover by their 31st birthday will be hit by a 2 per cent annual cumulative loading on top of their premiums when they eventually take out cover.

Jenny Williams, CMO of comparethemarket.com.au, said: “The strategy behind the Meer-busters campaign is to understand people’s pain points when it comes to their health insurance.

“Health insurance is a confusing category and we want to help people get on the front foot when it comes to their health needs and clear up any confusion around LHC and other common misconceptions.

CREDITS

Client: Compare the Market

Chief marketing officer: Jenny Williams

Brand and campaign manager: Hannah Rowe

Brand and campaign specialist: Carolina Perez Rebolledo

Creative agency: VCCP

Senior creative: Chris Willis

Creative: Jade Sturman

TV producer: Carly Parris

Account director: Simon Mills-Houlihan

Production company: Passion Pictures

Director: Dave Scanlon

Live action director: Josh Logue

Live action producer: Sophie Woods

Melbourne animation producer: Kate Goodwin

UK animation producer: Juliette Stern