The MediaCom network has been named as the world’s best at new business in the first quarter of 2017, according to research from COMvergence.
The company’s New Business Barometer analysed results from 16 markets and 200 global, regional and local pitches, to name MediaCom as the most successful network, racking up a total of $US532 million in additional billings.
Key wins included Walgreens-Boots Alliance globally, FAW Group and Viking Cruises in China, P&G in Korea, Bank Central Asia in Indonesia, Uniqlo in the USA and Fonterra in Chile.
Such successes have helped put MediaCom in the top spot, a rise of one place on the previous survey, which only covered 12 markets. GroupM was also named as the number one holding company.
The report highlighted three clear trends noting that the US was the number one market both in terms of total spend $US2.5 billionout of a total of $US 4.6 billion and the number of reviews.
It also picked up the low retention rate in the pitches that had taken place, peaking at 60-70 per cent in Canada, China, Italy and Poland but averaging just 16 per cent and the importance of local markets in delivering additional billings – 73 per cent of the spend analysed was local.
Stephen Allan, Mediacom’s worldwide Chairman and CEO said: “It’s always great to be named number one and well done to the whole network for the hard work and commitment that is essential to deliver such a successful quarter.
“The results highlight the importance of every single person at MediaCom, whether it is being part of the pitch team, contributing ideas or intelligence or standing in for colleagues who are working on pitches. With 73 per cent of spend being awarded at a local level, every member of the team in every office can have a huge impact and ensure we stay number one,” Allan said.
