Media & Production Partners, a full service agency specialising in media planning and buying and production services, has followed up their launch earlier this year with the announcement of further new business.

Today the agency announces the win of Musashi. Owned by Vitaco, Musashi is one of Australia’s leading sports nutrition brands who develop products that aid in sports performance and recovery.

MPP already works with clients in the production and video space including the Media Federation of Australia, GroupM, PharmaCare, Budgy Smuggler, Bikini Bods Gyms, and QMS Media.

MPP has been appointed to look after all of Musashi’s creative, and will work closely with Musashi’s digital agency of record, Switch Digital.

The unique structure of MPP enables clients to make the most of their production and marketing budgets. Operating with a core team that owns the output whilst partnering with a handful of carefully selected freelance creatives. This model has been very successful to date, and means clients get high quality work without having the overheads that a lot of larger agencies inherit. This is beneficial for Musashi, as it helps focus more of their marketing budgets into media.

Ben Bolek, Senior Brand Manager at Mushashi said: “It was vital for us to partner with an agency that understands our brand and our audience, but also one that understands our business needs. MPP has certainly demonstrated this and we look forward to working with them to help continue the growth of Musashi in 2017.”

Jimmy Hyett, Managing Director, Media & Production Partners added: “We are so pleased to be partnering with Musashi. They’re a great brand with a compelling story to tell, and we will be using our expertise in the creative space to ensure it is heard. The team at Vitaco have a strong vision and are extremely passionate, which makes this an exciting time to be coming on board and help grow the Musashi brand.”