With all its unpredictability, this year has shed light on how much needs to change in the media to be on the right side of history, according to Punkee editor Tahlia Pritchard.
During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation and courage.
The winner of the ‘Journalist/Producer’ category at B&T’s ’30 Under 30 Awards’, Tahlia Pritchard is the editor of Junkee Media’s Gen Z-focused website, Punkee.
Speaking to B&T, Pritchard says 2020 has presented the media with an opportunity to get on the right side of history by representing the “Australia we’ve grown up in” and not what she describes as the “whitewashed version”.
Here’s what she had to say, in full.
Tahlia, what does ‘fearlessness’ mean to you?
Fearlessness to me means taking risks and chances when not everyone is going to be happy with the outcome, but because it’s the right thing to do.
Fearlessness is standing by your choices, making the tough decisions, and actively breaking away from the traditional white media landscape we all grew up in, rather than adhering to it.
What does fearlessness in advertising, marketing, or the media look like?
I think the media industry is in a really interesting but extremely challenging time. Fearlessness now is about uniting together instead of dividing.
This year we’ve already seen a pandemic, multiple (and extremely important) protests, and conversations finally being opened about how to become a more diverse market and actually cater to all individuals, not just what is seen as the societal “norm”.
As such, 2020 has highlighted how unpredictable the world in general can be, but it’s also shed light on how much needs to change in our own industry to be progressive and on the right side of history.
It could be easy to look at fearlessness now as about implementing those changes and not just talking about it, but I think even that is too generous of a term for rectifying previous mistakes.
What is an issue in the industry that keeps you up at night?
I think the media industry has always been extremely difficult to navigate and find stability in, moreso now since the COVID-19 pandemic hit.
We’ve seen numerous sites like BuzzFeed News Australia, 10Daily, and Whimn shut down. I’d predict most people in this industry have been rattled about the long-term stability of jobs in 2020 and that’s definitely something that plays on mind as I think about my own future in media.
Do you believe the advertising, marketing and media industries have been ‘fearless’ in the past seven months?
I think there’s room to improve, but I think the right steps are being taken. A younger, passionate, more progressive generation is growing up and I think as they enter the workforce the next few years could be really pivotal to seeing a good change in our industry.
How can professionals in advertising, marketing—and the media more broadly—be fearless in times of change?
Take the risks. Look at how amazing our multicultural country is and cater to that. Represent the Australia we’ve grown up in and see on a daily basis, not the whitewashed version we often get in advertising and on our TV shows.
Have those awkward discussions— I think we can all be making a bigger effort to constantly educate ourselves on our own privilege and listen to minorities in order to achieve proper change.
I don’t even think this is necessarily fearless behaviour but I also recognise taking risks and taking stands can feel scary so it’s a good place to start.
Don’t be shy, be proud of your achievements and enter B&T’s Women In Media! Submit your entry here.
You can also buy tickets to the event here, which will be held on Wednesday 28 October 2020, at Doltone House (Jones Bay Wharf).
And, if you’d like more information, head to this website.
Other key information
On-time deadline: Friday 21 August 2020 (5pm AEST)
Late entries deadline: Friday 28 August 2020 (5pm AEST)
Shortlist announced: Wednesday 23 September 2020.
Thank you to all of our incredible sponsors for making the event possible!
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]