Media And Marketing Jobs Will Be Augmented, Not Automated: Report

Media And Marketing Jobs Will Be Augmented, Not Automated: Report
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Digital technologies will further disrupt the information, media & telecommunications industry workforce, with some 32,000 jobs at risk of being automated in the next 15 years.

That’s according to a new report by the Australian Computer Society (ACS) and Faethm AI released today.

Although the threat of automation still stands large over the media industry, jobs are more likely to be ‘augmented’, where technologies aid human capabilities, rather than replacing them.

The study assessed a number of key industries, including healthcare, education, manufacturing and finance.

Information, media & telecommunications was deemed the industry “most augmentable by technology”.

Despite the fact 32,000 jobs in the industry could be automated, the industry stands to gain 61,000 new jobs in the next 15 years on the back of technological advances.

Of these new jobs, 29 per cent will be technical and 71 per cent non-technical.

The study assesses the threat of automation and augmentation on a host of specific roles.

Advertising, public relations and sales managers have no real cause for concern, with 45 per cent of roles augmented over the next 15 years, 53 per cent to remain unimpacted and just two per cent facing the threat of automation.

Journalists and other writers will be similarly unaffected, with 57 per cent of roles to be augmented, 41 per cent to be unimpacted and two per cent automated.

 

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