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B&T > Media > GroupM Media Agency MEC Retains Mitsubishi Following Review
Media

GroupM Media Agency MEC Retains Mitsubishi Following Review

Andrea Sophocleous
Published on: 5th April 2016 at 12:57 PM
Andrea Sophocleous
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GroupM media agency MEC has retained the Mitsubishi Motors Australia media account following a rigorous review process, extending a long-term relationship that spans almost 25 years.

Royce Zygarlicki, managing director of MEC Adelaide, said: “We are delighted to continue our media partnership with Mitsubishi and further bolster one of the strongest client-agency relationships in the country. We always value the opportunity to demonstrate to a client that we are the best partner to help them navigate an increasingly challenging media and marketing landscape.”

MEC Australia CEO James Hier (pictured above) said: “Mitsubishi is a valued MEC client and we are proud of this vote of confidence, which is a great testament to the hard work of the Adelaide team. We look forward to continuing to deliver consistent and effective results for Mitsubishi through our integrated offer and digital capabilities.”

MEC has handled the media services for Mitsubishi Motors Australia for close to 25 years.

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TAGGED: Brandcast, Mitsubishi
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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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