GroupM media agency MEC has retained the Mitsubishi Motors Australia media account following a rigorous review process, extending a long-term relationship that spans almost 25 years.

Royce Zygarlicki, managing director of MEC Adelaide, said: “We are delighted to continue our media partnership with Mitsubishi and further bolster one of the strongest client-agency relationships in the country. We always value the opportunity to demonstrate to a client that we are the best partner to help them navigate an increasingly challenging media and marketing landscape.”

MEC Australia CEO James Hier (pictured above) said: “Mitsubishi is a valued MEC client and we are proud of this vote of confidence, which is a great testament to the hard work of the Adelaide team. We look forward to continuing to deliver consistent and effective results for Mitsubishi through our integrated offer and digital capabilities.”