GroupM media agency MEC has retained the Mitsubishi Motors Australia media account following a rigorous review process, extending a long-term relationship that spans almost 25 years.

Royce Zygarlicki, managing director of MEC Adelaide, said: “We are delighted to continue our media partnership with Mitsubishi and further bolster one of the strongest client-agency relationships in the country. We always value the opportunity to demonstrate to a client that we are the best partner to help them navigate an increasingly challenging media and marketing landscape.”

MEC Australia CEO James Hier (pictured above) said: “Mitsubishi is a valued MEC client and we are proud of this vote of confidence, which is a great testament to the hard work of the Adelaide team. We look forward to continuing to deliver consistent and effective results for Mitsubishi through our integrated offer and digital capabilities.”

MEC has handled the media services for Mitsubishi Motors Australia for close to 25 years.