McDonald’s Launches Happy Meal That Doubles As VR Headset

Creative agency FRED & FARID Shanghai has partnered with the international brand Guinness to make a mark on the Chinese market by envisioning and developing “A Whole Universe” – a visual odyssey honouring one of the most iconic beers. There are briefs that one cannot turn down, like the one to introduce the most iconic […]

Craig Reucassel (left) of The Chaser and dear friend of B&T, will take over hosting duties on ABC Sydney breakfast radio, with James Valentine returning to afternoons and Indira Naidoo handing over control of her evening show to producer Renee Krosch. Reucassel has produced three seasons of War on Waste for ABC TV since 2017 and last […]

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

We're not sure how many logophiles read B&T, but this one's for you. That's a lover of words, not a lover of logging.

It's the B&T Award winners all in video form! We're putting the slurring down to their excitedness.

Posted 21 hours Ago

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Planning your own what's hot/what's not for 2024 list? There's some good ones here if plagiarism is on your what's hot.

Posted 21 hours Ago

Opinion

by B&T Magazine

Don't ever really go beyond what's asked? Loathed by colleagues? Bone idle, in fact? The 'great slow down' is calling.

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

It's B&T's quick 10 with marketing guru Sherilyn Shackell. And, believe it or not, AI not mentioned once.

whiteGREY's Magdalina Triantafyllidis jumps ship to rival Hardhat. Fear not, B&T double checked the spelling.

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]

Despite a new $200 million contract extension, Kyle still getting away with behaviour that would get anyone else sacked.

Still hold on to a perverse dream of sport mega stardom? Perhaps the National Pickleball League could be your ticket?

It's B&T's top sporting moments of 2023. Also read - the sporting moments that Australia appeared to do well in.

Who hasn't suffered their very own dessert disaster? Although it is typically reborn as a tasty trifle.

Is Gwyneth mad or just a genius self-promoter? Find out here with this latest bit of genius self-promotion.

Posted 23 hours Ago

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Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]

Posted 23 hours Ago

Opinion

by B&T Magazine

Seven unveils its summer cricket line-up. Seemingly far less concerned the Tests won't run the five days.

They're typically hideous people you'd avoid at all costs, but it appears it's not stopped MAFS contestants cashing in.

Study finds teens less selfie-obsessed than we thought. Still refusing to eat anything that's not grammable, however.

Work for OMD? You can feel suitably chuffed on these numbers. If not, don't rage too hard or you'll get a peptic ulcer.

We're fast approaching tennis season in Australia, but will it be sullied by a dearth of bratty mens players?

Fiftyfive5’s Elodie Myers jumps ship to rival. The sling back recliner and window seat said to have sealed the deal.

Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]

Elon counting his blessings for Bud Light that's clearly saved him from the number one spot on 2023's biggest f#ck-ups.

The Hit Network has announced its summer line-up for 2023, kicking off on Monday, 4 December, featuring The Jimmy & Nath Show, Hamish & Andy podcast, Nights with Seany B and special return celebrations for Christmas Day and New Year’s Eve. Hit’s cheeky radio duo Jimmy Smith and Nath Roye of The Jimmy & Nath […]

Is your Christmas a case of VB, a bottle of port & four kilos of king prawns? Take 2023 up a notch with the Weekly.

Full-service CX, media and advertising agency AFFINITY has completed an 18-month-long global rebranding for ASX-listed engineering powerhouse Worley. The rebrand reflects Worley’s commitment towards being a leading force in sustainable change. Worley, a global provider of professional services in the energy, chemicals and resources sectors working across six continents, has set out on a significant […]

Think there's lots of sharks working in adland? Thankfully, that wasn't the case at the UnLtd: Big Kahuna surfing comp.

Sure, B&T's far from blameless, but we think we all know who the finger of blame's being pointed at here, don't we?

With just eight per cent of cars in Australia electric, these EV charger ads certainly aren't for everyone.

Tourism Tasmania continuing with its "Come Down For Air" campaign. Which is better than "Come Down For Apples".