B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: McDonald’s Launches Happy Meal That Doubles As VR Headset
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > McDonald’s Launches Happy Meal That Doubles As VR Headset
MediaTechnology

McDonald’s Launches Happy Meal That Doubles As VR Headset

Erin M Doyle
Published on: 1st March 2016 at 10:51 AM
Erin M Doyle
Share
2 Min Read
SHARE

McDonald’s has launched a promotion which turns Happy Meal boxes into virtual reality (VR) headsets. The ‘Happy Goggles’ will be available in 14 restaurants across Sweden with plans to roll the VR headset out globally “soon”.

To kick off McDonald’s move into virtual reality, the fast food chain has developed a ski game called “Se Upp I Backen” (Watch Out On The Slopes) and its aim is to help kids understand the need to be alert on the slopes and avoid obstacles – including other skiers.

To turn the iconic red boxes into Happy Goggles: All you need to do is get a limited edition Happy Meal box and then fold it – following the instructions on the box. Tear along the perforated lines and fold, inserting the VR lenses (included) and a smartphone.

Jeff Jackett, marketing director at McDonald’s Sweden said: “We want to continue being the best family restaurant in Sweden. The Happy Meal is one of our most loved menus and therefore an appropriate platform for reaching out to our family customers through experiences that focus on play and learning. We believe that many people will enjoy the fun skiing game with the new Happy Goggles.”

According to McDonald’s Happy Goggle site: “It’s our mission to ensure that the World’s most famous box will continue to be magical and relevant to families for another 30 years. The Happy Meal simply must move with the times. But evolution doesn’t always mean radical change. For us it meant a bit of ripping, folding and sliding. Meet Happy Goggles – a unique VR viewer made from an ordinary Happy Meal box.”

McDonald’s Australia has also launched a limited edition Cadbury Creme Egg McFlurry to celebrate Easter. 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Community, einsights, Employer Branding
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?