McCains’ Ad Features Fries Jingle That Rivals Katy Perry’s Menulog Song

McCains’ Ad Features Fries Jingle That Rivals Katy Perry’s Menulog Song
B&T Magazine
Edited by B&T Magazine



McCain’s is back with a new ad for its fries, and the campaign features a jingle so catchy it rivals Katy Perry’s Menulog song. 

Independent agency Dig is responsible for the ad with the catchy chip jingle. The song is just Kelis’ classic banger, Milkshake, remixed to discuss the benefits of frozen chips – genius. 

As McCain Foods Australia embarks on an interesting journey, Dig has been awarded the McCain Foodservice campaign to launch McCain SureCrisp™ fries in Australia.

McCain Foodservice has carved out a strong reputation for the quality of its fries, which were first sold in Australia in 1971.

Today, as takeaway and home delivery grow, fewer consumers have been ordering fries to avoid the soggy fry dilemma, with 82 per cent of consumers experiencing lacklustre, cold fries upon delivery.

Staggeringly more than half of Australians surveyed say they don’t expect the fries to be hot and crispy by the time they arrive. 

It’s surely time for a better solution.


McCain SureCrisp™ fries have been developed specifically to address the problem of soggy chips in these sectors – by featuring a special plant-based coating that stays crisp for up to 30 minutes.

With the perfect balance of taste, texture and superior crunch, McCain SureCrisp™ delivers on consumer expectations while also giving venues the confidence to consistently deliver deliciously hot, crispy fries across on-premise, takeaway and delivery.

Meg Wise, marketing manager, Potato- Foodservice ANZ, said, “This launch is the first of its kind by McCain Foodservice and complex, in that not only are we communicating B2B, but we wanted the campaign to integrate into our customer’s stores, online and via ordering apps (B2B2C) and to build awareness and demand directly with consumers who are ordering takeaway and home delivery (B2C).

Dig showed their strategic and creative capability to manage this complex mix with a campaign that is fresh and engaging for the Foodservice channel.”

Peter Cerny, the chief creative officer at Dig, said, “There is no doubt soggy fries suck. But when you have good fries, everyone wants some. In fact, McCain SureCrisp™ fries are so good they draw a crowd. Hats off to Courtney and the crew at Eight who did an awesome job capturing the right level of sass with Kelis’s timeless classic ‘Milkshake’. Yeah, McCain SureCrisp™ fries are better than yours.”

The campaign will launch nationally across Catch Up TV, Digital, Radio, Social, and In-store.
This latest win continues the momentum for Dig, after recently being awarded the RACV creative business.

Client: McCain Food Service
Marketing manager: Meg Wise
Senior brand manager: Pooja Matharoo
Assistant brand manager: Jane Taas
Creative agency: Dig
COO: Matt Keen
CCO: Peter Cerny
ECD: David Joubert
Creative director: Tim Bishop
Creative director: Kate Churcher
Lead designer: Alfrence Mak
Finished art: Xavier Magnan
Video editor: Nick Ng
Executive planning director: Lucielle Vardy
Group account director: Amanda Isidro
Senior account director: Niamh Costello
Senior account manager: Tara Calder
Production company: Eight Productions
Director: Courtney Brookes
Producer: Jessicca Belgiovane
Sound: Squeak E. Clean Studios
Media: Cummins & Partners




Please login with linkedin to comment

dig Mccaines

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]