Cannes Lions have announced the See It Be It (SIBI) finalists for the 2020 – 2021 programme and M&C Saatchi’s Allie Steel has been selected for Australia. She will be joined by Colenso BBDO’s Ellen Fromm who was chosen from New Zealand.
In total, fifteen aspiring women, from across the world, have been selected to join the unique talent accelerator programme which will run as a virtual learning and mentoring programme in 2020 and return to the Festival in 2021.
See It Be It, in partnership with Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry. A record-breaking number of 797 applications from 70 countries were received in 2020.
The programme is designed to accelerate women into senior creative roles and the 15 selected participants each receive a VIP Cannes Lions experience. This includes a complimentary pass, accommodation and travel to attend the Festival in 2021. The curated programme comprises one-to-one mentoring sessions, networking events, masterclasses and workshops, as well as access to some of the industry’s most influential leaders. The theme for the 2020 – 2021 See It Be It programme is Feminine Leadership.
“Women are amazing input givers, devil’s advocates and intangibility readers and all storytelling benefits from our diverse perspectives,” said Swati Bhattacharya, chief creative officer, FCBUlka, and the 2020 See It Be It Ambassador.
“Feminine leadership uses the female instinct to nurture an organisation or a department, like a mama lioness. When women suppress their female instinct, it’s like a creative hara-kiri.”
This year’s Australian finalist Allie Steel, senior copywriter, M&C Saatchi said, “I am absolutely thrilled to be part of the See It Be It program. The theme of Feminine leadership resonates with me because in my experience, the unique sensibility of female leadership can be transformative.
“I hope to be part of the next wave of those leaders. I can’t wait to soak up all the knowledge of the SIBI mentors, speakers and ambassadors as well as connect with the other women in the program.”
Cam Blackley, chief creative officer, M&C Saatchi said “I’m not surprised Allie has been recognised as a future leader by Cannes Lions and the SIBI mentors, and I’m looking forward to watching her continue to not only make a serious impact on the work but to also grow as a role model for more junior female creatives because of this honour.”
The 15 female finalists are named as followed:
Allie Steel, Senior Copywriter, M&C Saatchi, Australia
Ellen Fromm, Senior Copywriter, Colenso BBDO, New Zealand
Geetanjali Jaiswal, Independent Creative Director, India
Roxana Nita, Group Creative Director, Cheil Romania
Andrea Auz, Creative Director, Paper, Ecuador
Leticia Rodrigues, Senior Art Director, Wunderman Thompson, Brazil
Javiera Wuth, Senior Copywriter, McCann, Chile
Ana Carolina Gomez Guzman, Social Media Director, Together W/, Mexico
Rosa Guerrero Cabral, Creative Supervisor, Publicis Dominicana, Dominican Republic
Lauren Ferreira, Creative Director, Droga5, USA
Tescia Deák, Creative Director, Grey West, USA
Mica Gallino, Creative Director, JOAN Creative, USA
Rachel Chew, Creative Group Head, BLKJ, Singapore
Denise Tee, Creative Director, Wunderman Thompson, Hong Kong
Nedal Ahmed, Senior Writer, 72andSunny Amsterdam, Netherlands
The 15 women have already taken part in a mentoring scheme with Invisible Creatives, the talent platform that supports the underrepresented creative talent created by Senta Slingerland, the founder of See It Be It and Maddy Kramer, ACD Art Director, who participated in the inaugural See It Be It programme in 2014.
Offering a talent database, job board and mentorship scheme, the Mentor-at-Home initiative aims to make mentorship more accessible and is an online, speed-dating style event where five mentees are matched with five mentors.
To date, over 100 women have gained a fully-funded place on the programme and many alumni have progressed into leadership positions, won Lions awards and held positions on Cannes Lions juries. To cultivate a community and global network of support and learning, the See It Be It events series has now reached over 4000 women in countries including the US, Canada, Singapore, Nigeria, Bulgaria, UK, Australia and Pakistan. The programme will be led by Ambassador, Swati Bhattacharya, and Madonna Badger, CCO and founder of Badger & Winters, will remain the See It Be It Chair.
“See It Be It is an instrumental initiative in Cannes Lions’ response to the gender imbalance that exists within the global creative community,” commented Louise Benson, Cannes Lions festival director and VP events.
“See It The community has evolved into a global movement of women and the impact of the programme has reached far beyond the Festival week.”
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]