Woolworths has launched its 2017 Christmas campaign, via M&C Saatchi, which features Australian families from all walks of life coming together to enjoy and share the magic of the season over food.

‘Share the spirit of Christmas’ is an integrated marketing campaign that puts the spotlight on great Australian produce and features Australian summer and Christmas favourites including pavlovas, cherries, mangoes, puddings, ham and more.

Woolworths director of marketing, Andrew Hicks said; “We know what really lies at the heart of Christmas in Australia is our customers gathering with their families and friends and sharing a meal together.

“From Christmas recipes passed down over generations, firing up the barbecue with mates, through to the kids leaving out snacks for Santa and his reindeers, we understand the role food plays in creating that Christmas feeling.

“That’s why this Christmas we’ll be focused on making it easy for Australians to truly enjoy the season and help them share the spirit of Christmas with their friends and family.”

The ‘Share the spirit of Christmas’ campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue, outdoor and more.

CREDITS:

Woolworths

Andrew Hicks – Director of Marketing

Nick Chapman – General Manager, Brand

Alison Stratten – Marketing Communications Manager

Melanie McPherson – Marketing Communications Planner

Evette Sanders – Marketing Communications Specialist

M&C Saatchi

Tom McFarlane – Creative Partner

Michael Andrews – Creative Director

Phil Leece – Associate Creative Director

Peta McDowell – Senior Art Director

Sabrina Douglas – Senior Strategist

Bettina Stephenson – Senior Account Director

Emma Kinder – Senior Account Manager

Rod James – Head of TV and content

Production Company: The Sweet Shop 

Music and Sound Design: Song Zu

Editing: The Butchery

Design: Resolution Design