Australian-owned taxi app ihail has appointed M&C Saatchi Mobile to look after its mobile-first launch to the local market.

A joint venture between Australia’s largest privately-owned taxi companies, including 13CABS, Silver Top Taxis, Black and White, and Yellow Cabs, ihail connects users to all participating taxis in their area.

Affiliated with over 20,000 taxis, ihail connects Aussies with more taxis than any other transport app across the country.

Since launching in 2016, the taxi app has become known for its efficient, affordable service through the introduction of cheaper fares – up to 20 per cent below metre pricing and queue jump capabilities for priority pick-ups.

Nicholas King, CEO of ihail, said the company was delighted to be partnering with the M&C Saatchi Mobile team.

“We’re looking to redefine taxi app travel, and M&C Saatchi Mobile has a proven track record of building mobile brands,” he said. They’re the perfect partner for us in this mission.”

Bobbie Gersbach-Smith, director of M&C Saatchi Mobile for Australia and New Zealand, said: “We’re thrilled to be working with ihail on their mobile-first launch.

“It’s a privilege to be partnering with an Australian-owned business that is unafraid of challenging the status quo of the evolving taxi app market.”