Maurice Blackburn Lawyers have appointed independent digital agency Half Dome (HDD) to manage their SEM account following a competitive four-way pitch.
The win allows HDD to consolidate all planning and buying of Maurice Blackburn’s paid media after partnering with Consumedia to win the wider account in April last year.
The move made sense to Maurice Blackburn general manager of marketing and communications, Toni Wilson (featured image).
Wilson commented: “Maurice Blackburn was seeking an agency which could bring a fresh approach to our SEM strategy and offer a high level of analysis to continue to build our digital presence.
“I’m very pleased to have found the approach needed with our existing digital media agency.”
The account will be led by Half Dome’s head of search and social, Rhett Mitchelhill, who sees more and more clients realising the huge upside in consolidating their paid media under one roof.
Mitchelhill explains: “it allows for better cross-channel optimisation, reporting, and proper integration of tech platforms.”
The win marks an exciting month for the independent digital agency who has also recently appointed Jackie King to the role of head of client service.
King brings a wealth of knowledge with 14 years of experience in the industry working across major client patches in both Melbourne and New York.
King said: “I’m very excited to be joining Half Dome and to be working with such brilliant individuals.
“My passion for client service and operations will be best placed for the exciting challenges ahead, driving half dome into the next phase of growth.”
King comes across from Carat where she was the digital director on the Disney account.
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]