It might seem an unlikely analogy, but when you think about it, marketing is like a game of footy.
When I say footy, I mean AFL, Rugby League, Soccer or any other ball game because the principles are the same. To win the game, you need to analyse your opposition, develop a strategy and implement the tactics to win the contest. The same principles apply in marketing your business.
Analyse Your Opposition
Prior to any game, the coach spends time analysing the opposition. They look at their track record, research the players and find their strengths and weaknesses. With that information, the coach develops ideas on how to minimise their strengths and exploit their weaknesses.
Can you imagine how successful any sporting team would be without this research? The lesson for small business here is – don’t enter the game without doing the groundwork or you are setting yourself up to get beaten.
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