B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Marketers Turn To Influencers For Post-COVID Recovery
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Marketers Turn To Influencers For Post-COVID Recovery
Media

Marketers Turn To Influencers For Post-COVID Recovery

Staff Writers
Published on: 18th June 2020 at 12:38 PM
Staff Writers
Share
2 Min Read
SHARE

A new study from influencer marketing agency Linqia has found brands are turning to influencers as part of their post-COVID-19 recovery.

The research surveyed 59 marketers on how COVID-19 had affected their business.

It found that although 64 per cent of marketers are now working with a decreased digital marketing budget, for 60 per cent influencer budgets have remained the same or ever increased following COVID-19.

“Influencer budgets haven’t been impacted the same way as overall digital ad spends, possibly due to the effectiveness of the content influencers produce,” said Linqia.

“71 per cent said it can make a positive impact for their brand. And 63 per cent believe that the content is strong enough to use in other channels – including TV.”

Around half (41 per cent) of marketers said they were planning to run an influencer marketing campaign in the next two months, as businesses look for ways to recover from recent events.

Of those people, 25 per cent plan to use more influencers than they would have previously.

Although influencer campaigns have traditionally been promotion led, the focus will now be on reputation, according to the report.

63 per cent of respondents revealed they will be using influencers to create the right creative and message, 17 per cent said awareness and 21 per cent said engagement.

There were no respondents planning to use influencers for sales.

As for the channel, Instagram is still the most popular platform for influencer campaigns, although TikTok is continuing to grow.

Instagram was the most popular channel (91 per cent), followed by Facebook (49 per cent), TikTok (39 per cent), Pinterest (26 per cent), Twitter (19 per cent) and Snapchat (seven per cent).

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Influencer Marketing
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
Megan Moloney.
Shout Digital Pinches We Lysn’s Megan Moloney As Chief Customer Officer
10/07/2025
Mark Bouris.
NOVA Entertainment Partners With Mark Bouris’ Mentored Studios Podcast Platform
10/07/2025
Samsung Mobile Unveils New Galaxy Z & Watch8 Series In National Campaign
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?