Marketers Turn To Influencers For Post-COVID Recovery

Pretty beauty vlogger recording make-up tutorial promoting product, social media marketing
SHARE
THIS



A new study from influencer marketing agency Linqia has found brands are turning to influencers as part of their post-COVID-19 recovery.

The research surveyed 59 marketers on how COVID-19 had affected their business.

It found that although 64 per cent of marketers are now working with a decreased digital marketing budget, for 60 per cent influencer budgets have remained the same or ever increased following COVID-19.

“Influencer budgets haven’t been impacted the same way as overall digital ad spends, possibly due to the effectiveness of the content influencers produce,” said Linqia.

“71 per cent said it can make a positive impact for their brand. And 63 per cent believe that the content is strong enough to use in other channels – including TV.”

Around half (41 per cent) of marketers said they were planning to run an influencer marketing campaign in the next two months, as businesses look for ways to recover from recent events.

Of those people, 25 per cent plan to use more influencers than they would have previously.

Although influencer campaigns have traditionally been promotion led, the focus will now be on reputation, according to the report.

63 per cent of respondents revealed they will be using influencers to create the right creative and message, 17 per cent said awareness and 21 per cent said engagement.

There were no respondents planning to use influencers for sales.

As for the channel, Instagram is still the most popular platform for influencer campaigns, although TikTok is continuing to grow.

Instagram was the most popular channel (91 per cent), followed by Facebook (49 per cent), TikTok (39 per cent), Pinterest (26 per cent), Twitter (19 per cent) and Snapchat (seven per cent).

 

 

 

Please login with linkedin to comment

Influencer Marketing

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.

Opinion

by B&T Magazine

B&T Magazine