B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mark Zuckerberg Reveals Employees Are Now To Be Known As “Metamates” & Apparently It’s Not Even A Joke
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Mark Zuckerberg Reveals Employees Are Now To Be Known As “Metamates” & Apparently It’s Not Even A Joke
Technology

Mark Zuckerberg Reveals Employees Are Now To Be Known As “Metamates” & Apparently It’s Not Even A Joke

Staff Writers
Published on: 16th February 2022 at 8:59 AM
Staff Writers
Share
3 Min Read
SHARE

Former Facebook boss and now Meta CEO Mark Zuckerberg is continuing to push the company’s rebrand albeit in some strange ways.

It’s been a tough time of late for Zuckerberg as the company sheds billions from its share price as users abandon the platform for new entrants such as TikTok.

Not to be defeated, the company is forging ahead with new values and goals on both employees and the public, with Zuckerberg personally trying to ensure that everyone is on the same page about what Meta actually is.

According to a recent announcement, reported by US tech site The Verge, Zuckerberg has announced that Meta will not “nice ourselves to death” and employees are now to be known as ‘Metamates’. Meta employees about 72,000 people globally.

The new Meta values are changing from “move fast” to “move fast together,” while “be bold” is being replaced with “build awesome things” and “focus on long term impact”.

“Be open” is becoming “live in the future” and “be direct and respect your colleagues” is changing to “be open.” If that makes sense?

When it was announced staffers were to become ‘Metamates’, The Verge (who clearly relied on a Meta mole for its story) revealed: “A slide shows this text in bold all caps next to Zuck talking. I am told Zuck said this without laughing and explained it had to do with a story about ships and shipmates!”

The Verge journalist who broke the story, Alex Health, later tweeting:

Meta’s CTO, Andrew “Boz” Bosworth, explained the term “Metamates” further in a tweet responding to Heath’s thread.

“Fun fact: Metamates was coined by none other than (famed US physics researcher) Douglas Hofstadter himself after an employee cold emailed him for ideas after our rebrand. I love it!” wrote Bosworth.

“Also the saying is a reference to a Naval phrase which Instagram has used for a while “Ship, Shipmates, SelfHave your say in our news democracy,” he added.

 

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Facebook, Mark Zuckerberg, Meta
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?