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Reading: Mark Taylor Swaps A Bat For A Chainsaw In Fujitsu’s Latest TVC
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B&T > Advertising > Mark Taylor Swaps A Bat For A Chainsaw In Fujitsu’s Latest TVC
Advertising

Mark Taylor Swaps A Bat For A Chainsaw In Fujitsu’s Latest TVC

Barbara Messer
Published on: 30th September 2016 at 9:49 AM
Barbara Messer
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2 Min Read
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Summer is coming, so Fujitsu has recruited its long-term ambassador, former Australian cricket captain Mark Taylor, to promote a deal that will help families stay cool when the mercury rises in a campaign by 303 MullenLowe.

Artfully wielding a chainsaw, sledgehammer and ice chisel, Taylor chats about Fujitsu’s bonus two year extended warranty while carving a giant wedge of ice.

“Fujitsu’s summer campaign is targeting people who suffer in the heat unnecessarily when they could be cool and comfortable. Last year’s ‘Cool Finance’ sales promotion was a huge success, so this year we decided to enhance the offer with a bonus 2 year extended warranty,” said Dave Smith, general manager sales and marketing at Fujitsu General Australia.

Matt Clarke, managing partner at 303 MullenLowe said: “A lot of people put off buying a ducted air conditioner because they don’t realise how affordable they are. So they compromise by buying an inferior system, or don’t buy one at all. We’re tackling this challenge with a campaign that prompts people to take up Fujitsu’s offer before summer heats up.”

Fujitsu General is a leading supplier of air conditioners in Australia thanks in part to the popularity of its annual campaigns starring Mark Taylor, who has been the face of ‘Australia’s Favourite Air’ since 1998.

The latest Fujitsu campaign launches this Sunday 2nd October, and rolls out nationally across TV, print, radio, OOH, point of sale and digital platforms.

It promotes Fujitsu’s bonus 2 year extended warranty offered on all Fujitsu ducted air conditioning systems, as well as their no deposit, no interest for 5 Years ‘Cool Finance’ offer.

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TAGGED: Fujitsu
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By Barbara Messer
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Over the past decade I have created engaging editorial content for print and online platforms, while devising effective communications strategies in collaboration with some of Australia's most inspiring creative companies and individuals. Recent projects include: Content strategist / writer: BrandCulture Communications consultant, 303 MullenLowe Freelance copywriter: Houston, eskimo, Frost*Collective Editor, AD STARS (Busan, South Korea) Senior Editor, Right Angle Studio Contributor, Creative Business in Australia (UTS ePress, 2015) Contributor, Arts Nation (Australia Council for the Arts, 2015) Content Producer, Creative Industries Innovation Centre PR Manager, The Monkeys & Maud Editor, Asia Pacific Advertising Festival (Thailand)

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